Demand Generation Specialist

Company Description

Star Software is a cutting-edge AI-powered automation company specializing in revolutionizing document processing. Our expertise lies in processing complex documents and reports to enable precise data extraction. Our technology stack, driven by AI, OCR, and RPA, ensures accuracy, efficiency, and seamless integration into existing workflows.

Responsibilities

As our Demand Generation Specialist, you will develop and execute multi-channel marketing campaigns to drive awareness, generate leads, and support revenue goals. You will collaborate closely with the product, sales, and content teams to create targeted campaigns and personalised content to ensure all align with our overall business objectives.

We are interested in a person who is well-versed in ABM marketing since we are a SAAS B2B company

Develop and manage demand generation campaigns across channels, including email, paid search, SEO, SEM, Linkedln and industry-specific platforms to target decision-makers.

Collaborate closely with sales to ensure leads are well-qualified, provide insights on campaign effectiveness, and support the transition of MQLs to SQLs.

Develop account-based marketing campaigns and support participation in industry events, such as finance conferences and AP-specific webinars, to raise brand awareness and generate leads.

Qualifications

Experience: 3-5 years in demand generation or digital marketing within the B2B tech space, with a preference for experience in AP automation, fintech, IDP, OCR related SaaS products.

Understanding of AP/Finance Buyer Personas: Knowledge of AP and finance personas and their unique pain points, especially related to automation, accuracy, and efficiency.

Understanding IDP (Intelligent Document Processing): Buyer Personas: Knowledge of OCR, workflow and their unique pain points, especially related to automation, accuracy, and efficiency.