Job Description
Asymbl, Inc. is an innovative technology company that seamlessly combines software and strategic solutions through its two brands: Asymbl and Blueprint Advisory. Asymbl specializes in business-process software applications that help staffing firms and recruiters maximize the Salesforce Customer 360 product suite, improve operational efficiency, and streamline recruitment workflows for transformative growth. Blueprint Advisory offers comprehensive Salesforce consulting, delivery, and advisory services for recruitment, staffing, and business services industries
We pride ourselves on a culture of relentless curiosity and belief, grounded in trust and integrity, driven by a bias to action and willingness to fail fast while remaining unwaveringly customer-focused and dedicated to fostering the potential of our people
Position Overview:. We are seeking an experienced Demand Generation Manager to lead our efforts in driving demand for both our software and services offerings. This role is critical for driving pipeline growth and revenue across all business units within Asymbl, Inc., specifically targeting North America and UKI markets. The ideal candidate will bring a strong background in B2B marketing, an in-depth understanding of the Salesforce ecosystem, and proven expertise in executing effective demand generation strategies that directly contribute to overall business success
Why Join Us:. This role offers an opportunity to shape and execute demand generation strategies across the entire spectrum of Asymbls offerings, including both our software products and professional services. You will have a significant impact on our growth in key international markets, working closely with a collaborative team that values creativity, data-driven decision-making, and results. If you are passionate about marketing and eager to make a difference, this is the perfect role for you
Responsibilities:. Develop and execute comprehensive demand generation strategies and campaigns that support both software and services business units
Collaborate closely with sales, marketing, and product teams across Asymbl, Inc. to align efforts, ensuring a cohesive approach to driving revenue
Manage integrated marketing campaigns across multiple channels, including digital advertising, email marketing, social media, and events
Lead efforts in creating and managing lead nurturing programs, including lead scoring, segmentation, and personalized communications
Monitor industry trends, customer needs, and competitive positioning to inform marketing strategies across both software and services
Oversee demand generation budgets and ensure efficient allocation of resources to maximize ROI
Provide training and support to team members on best practices in demand generation
Collaborate with cross-functional teams, including product marketing and sales, to ensure alignment and consistent messaging across the organization
Qualifications:. 5+ years of experience in demand generation is required, with a strong focus on the Salesforce ecosystem
Proficiency in HubSpot CMS and Salesforce
Expertise in Google Ads and Google Analytics, with a proven track record of optimizing digital campaigns for maximum impact
Proven experience in B2B marketing, particularly in professional services or technology sectors, with a focus on both software and services
In-depth knowledge of demand generation strategies and tools, including marketing automation platforms like Marketo, HubSpot, or Pardot
Strong analytical skills with a track record of using data to drive decision-making and improve campaign performance
Excellent communication and collaboration skills, with experience working across international teams
Ability to manage multiple projects simultaneously, with a focus on delivering measurable results
Bachelors degree in Marketing, Business, or a related field; a Masters degree is a plus
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