Our Digital unit is responsible for leading BT's digital transformation, delivering brilliant customer experiences and creating the innovative products and services our customers need.
BT's future will be defined by our ability to rapidly bring compelling, innovative ideas to market, partnering with our customers and suppliers to deliver innovative, adaptable solutions, delivered over best-in-class digital platforms.
Digital's role is to drive all elements of that equation, from digital innovation through platform delivery and product development, and to do so with absolute focus on our customers. Whether it's creating services like connected care solutions that help you track your loved ones wellbeing, or security apps that guard against cyber attacks, Digital is about leading BT's digital transformation, driving service innovation and delivering the products and services our customers need to support their own goals fast, and at scale.
When we say you're welcome here at BT, in line with our manifesto of being sustainable, responsible and inclusive we really mean it. We want our teams to fully represent the communities and customers we serve.
We're open and understanding, so if you need us to make some adjustments to the interview process, let us know. We encourage and celebrate working flexibly, whether that means working certain hours to help with your lifestyle. Talk to us and let's see what we can do.
Why this job matters
At the heart of the digital transformation, there is a big shift in focus from projects and activities to products and outcomes. Product Analytics Manager is a vital part for this shift working closely with Product Managers, a set of empowered individuals living and breathing the ideation, definition and delivery of digital products for business customers.
This role is expected to drive the transformation of raw data into actionable insights that empower digital product and marketing teams to drive product and marketing strategy, enhance user experiences and marketing effectiveness, make informed decisions, and achieve their goals for the Digital & Marketing value stream, one of the five value streams in the planned digital transformation of BT Group. This role demands a deep understanding of digital product analytics, digital marketing analytics, proficiency in data analysis and insights generation, and the ability to drive business impact through innovative data-driven solutions.
What You'll Be Doing
- Collaborate with digital product and marketing teams to understand and shape up data requirements.
- Partner with Product Manager for digital and marketing in data & AI team to prioritize features and enhancements based on data insights and market trends.
- Identify key metrics and KPIs aligned with business objectives to measure digital product and marketing performance
- Work closely with digital analytics team to implement robust tracking and reporting mechanisms to ensure accurate data collection and analysis.
- Conduct in-depth analysis of user behavior, customer journeys and marketing campaigns; translating complex data findings into clear insights and recommendations.
- Work closely with marketing teams and marketing data stewards to optimize customer segmentation, targeting, and campaign performance.
- Collaborate with relevant stakeholders to ensure data quality, accuracy, and consistency across product analytics.
- Coordinate with the Reporting & Business Intelligence teams to develop data visualizations including reports, dashboards, and analyses to distribute data insights in an easily digestible manner to all relevant stakeholders.
- Ensure that the product and marketing community is fully equipped with the knowledge to allow utilization of the Data Analytics solutions effectively and efficiently.
- Build and manage a team of product analytics professionals over time to drive these workstreams
- Stay updated on and utilize industry best practices and emerging trends in digital product analytics and marketing analytics to enhance our analytics capabilities.
Requirements:
- B.Tech. from a top-tier institute in India, with 7-8 years of hands-on experience in digital product and marketing analytics
- Excellent analytical and problem-solving skills to translate complex data into actionable insights and recommendations
- Strong understanding of the digital product lifecycle and digital marketing, with a proven experience in delivering impactful product and marketing analytics solutions
- Strong communication and collaboration skills to work effectively with cross-functional teams and stakeholders at all levels
- Ability to manage multiple priorities in a dynamic environment and drive results.
- Experience in building and managing a team of digital product and marketing analytics professionals
- Solid understanding of data sources, data pipelines, digital as a sales and service channel, digital marketing & attribution models, digital analytics tools like Google Analytics, Adobe Analytics, Tag Management Systems (TMS), Mixpanel etc and data visualization tools like Qlik and Tableau
- Familiarity with AI technologies and their applications in enhancing customer journeys.
- Certification in Product Analytics and familiarity with data privacy and security regulations (e.g., GDPR, CCPA) is a plus.
The Skills You'll Need
Data Modelling
Database Design/Development
Requirements Analysis
Requirements Gathering
Data Storytelling
Business Intelligence Reporting
Programming/Scripting
Data Quality
Data Decision Support
Data Analysis
Statistical Analysis
Agile Methodologies
Data Dashboards
Project/Programme Management
Talent Management
Decision Making
Growth Mindset
Performance Management
Inclusive Leadership
Our leadership standards
Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.
Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.
