Job Description
As a Data Analyst, you will be responsible for providing insights, KPI reports and predictive/trend analysis for various projects and initiatives within the group. Aided by access to various data sources and surfacing tools, and supported by an expanding data team, you will have the opportunity to expand your already existing talent for analysis and build on your love of data to deliver genuine business impacting solutions. You will be given the support needed to be successful, the room to be creative in your approach and the autonomy to feel empowered to deliver on your own initiatives. We are looking to bring various analytical skills into the team, so whether you come from a pure maths background, have a passion for AI and machine learning, have a business background with solid understanding of digital KPIs, or want to help our product team create great products through your knowledge of CRO analysis, we want to hear from you.
Skills
Technical Skills:
You are a good match if you have experience in the below technologies and tools:
- Collaborate with product owners, marketers and developers to identify analytical requirements and provide back insights that influence decision making
- Review our data sources to ensure we are tracking and tagging as needed to understand our audience and their interactions/behaviour across our portfolio international brands
- Provide strategic insights and competitive analysis to the respective business division, using tools such as Similar Web, Google Analytics (UA & GA4), Data Studio, Linkdex and our internal Data Lakes and Central Warehouse
- Understand the impact of existing business strategies and tools, determine success metrics for performance and provide suggestions for improvement where appropriate
- Support business units in providing detailed analysis, insight and recommendations on sites/marketing channels where opportunity or abnormal trends have been identified
- Work with the product team to influence conversion metrics, understand user behaviours, feedback on success of new releases and predict/model impact that new features/products could deliver based on market analysis
- Become an expert for all of our utilised data sources and services such as Google Analytics, earning and maintaining the appropriate accreditation
Other Skills
- Bachelor's degree in Computer Science, Statistics, Economics, or equivalent field
- At Least 5 years of experience as a data/digital analyst
- Excellent communication and presentation skills (both verbal and written)
- Confidence to express opinions and challenge others
- Previous experience of web analysis tools (e.g. Google Analytics)
- Previous experience or understanding of tag management systems
- Previous experience of data visualisation tools and presenting qualitative orquantitative data to stakeholders, and enjoys the challenge of converting data intoactionable insight
- Experience of SQL or Python for data queries and modelling
Responsibilites
Extras & Perks
- Voluntary EPF option for employees
- More in hand salary and minimal standard deductions like PF,PT and Income tax if application
- Amazon Gift Vouchers for serving for more then 3 years and so on
- Team Outings
- Rewards and Recognition
- Company Sponsored Medical Insurance for Self and Spouse/Partner with maximum 2 kids
- Birthday paid Leave and 12 bank holidays along with Casual and Earned Leaves every year
- Gratuity benefits for serving more then 5 years
- Monthly Team events with refreshments
