Job Title: D2C brand Performance Marketer (Meta Ads)
About Us:
Sunchem India is a manufacturer of high quality skincare and homecare products. We are involved in manufacturing formulations, providing our customers with market specific solutions packaging and distribution as well as worldwide customer support.
Location: Goregaon, (Bangur Nagar)
Job Location: Mumbai (Goregaon)
Job Type: Full-time
Position Overview: As a Performance Marketer specializing in Meta Ads, you will be responsible for driving the growth of our e-commerce platform through strategic and effective use of Meta advertising tools. Your role will involve planning, executing, and optimizing campaigns across Meta platforms (Facebook, Instagram, etc.) to increase customer acquisition, retention, and revenue.
Key Responsibilities:
- Campaign Strategy & Execution:
- Develop and implement performance marketing strategies focused on Meta Ads.
- Create and manage ad campaigns on Facebook, Instagram, and other Meta platforms to drive traffic, engagement, and conversions.
- Conduct A/B testing on various ad elements to optimize performance.
- Analytics & Optimization:
- Monitor and analyze campaign performance data to identify trends, insights, and areas for improvement.
- Use data-driven insights to optimize ad campaigns for better ROI.
- Provide regular reports on campaign performance, highlighting key metrics and insights.
- Audience Targeting & Segmentation:
- Identify and segment target audiences based on demographics, behavior, and interests.
- Utilize Meta's advanced targeting tools to reach and engage the most relevant audience segments.
- Creative Development:
- Collaborate with the creative team to develop compelling ad creatives that align with brand guidelines and resonate with the target audience.
- Ensure all ad content is optimized for best performance and adheres to Meta's advertising policies.
- Budget Management:
- Manage and allocate advertising budgets effectively to maximize return on ad spend (ROAS).
- Continuously monitor and adjust budget allocation based on campaign performance and business goals.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 3 to 5 years of hands-on experience in performance marketing, specifically with Meta Ads (Facebook, Instagram).
- Proven track record of running successful ad campaigns with significant ROI.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in using Meta Ads Manager and related tools.
- Excellent understanding of audience targeting and segmentation strategies.
- Creative mindset with the ability to develop engaging ad creatives.
- Strong communication and collaboration skills.
Preferred Skills:
- Experience in the e-commerce industry.
- Knowledge of other digital marketing channels (e.g., Google Ads, SEO, email marketing).
- Familiarity with marketing automation tools and CRM systems.
- Certifications in Meta advertising or digital marketing.
If you meet the above criteria and are enthusiastic about contributing to the growth of Sunchem India's international presence, please submit your resume, cover letter, and relevant documentation to [Confidential Information]
