Job Description
(KRA to be
Delivered): CRM
Including The Following
Email Campaign Management
Schedule & trigger email campaigns.
Carry out segmentation of the database and implement remarketing
strategies.
Analyse & report campaign performance.
Ensure all email campaigns comply with current email best practices in the
industry.
SMS Campaign Management
Schedule & trigger SMS campaigns.
Analyse & report campaign performance
Push Campaigns
Schedule & trigger the campaigns as per business need
Analyse & report campaign performance Market Research & Reporting
Assist on Marketing budgeting, campaign reporting and audience analysis.
Track & analyse competitor's campaigns
Communication
To communicate campaign activities and schedules with other business
units and departments to ensure status and processes are clear and properly integrated into
existing plans
Coordinate with content team, designers & coders to ensure timely
delivery of each campaign.
What Experience We'd Like You To Have
1-2 years prior experience in marketing in a B2B or B2C brand.
Experience/ training on communication suite from any of these- Netcore,
Adobe, Clevertap.
Strong interpersonal skills; enthusiasm and ability to work as part of a
multi-disciplinary team and build relationships
Good communication skills; present ideas clearly and concisely, both in
writing and in person
Comfortable with data analysis on excel
