Hiring Process for Creative Strategist with Client.
- Assignment Round
- This initial round is designed to gauge the candidate's creative capabilities and
understanding of performance marketing.
- Task: The candidate will be asked to create or write an ad and optionally produce a short
video ad. This assignment should reflect their ability to think strategically, craft
compelling copy, and demonstrate a clear understanding of Facebook Ads Manager.
- Evaluation: Review the quality of ideas, creativity, execution, and alignment with current
ad trends. If the assignment is engaging and shows potential, they move on to the next
step.
- Past Work Experience and Problem-Solving Round
- Objective: Here, the goal is to explore the candidate's previous work and see how they
approach challenges in their role.
Discuss past projects, their role, and the outcomes.
Present hypothetical or real-life challenges to evaluate problem-solving skills,
resourcefulness, and adaptability.
Understand their familiarity with metrics for evaluating ad performance and
making data-driven improvements.
- Evaluation: Select candidates whose experience and problem-solving skills align with
the team's needs and who show depth in creative strategy and analysis.
- Culture Fit Round
- Setting: In-person or virtual, this round assesses alignment with the team's culture.
- Goal: Determine if the candidate resonates with the company's values, team dynamics,
and work environment.
- Focus Areas: Communication style, attitude toward collaboration, openness to
feedback, and ability to thrive within the team's culture.
- Outcome: Candidates who align with the company culture and show a passion for
creative growth proceed to the final hiring decision.
Job Description For Creative Strategist
Position: Creative Strategist (Performance Marketing)
Overview
We are seeking a Creative Strategist who lives and breathes digital marketing, especially
performance-driven campaigns on platforms like Facebook. The ideal candidate will be able to
craft persuasive ad copies, conceptualize creative strategies, and keep a pulse on emerging
trends to help drive our brand's growth. This role combines strategic thinking with hands-on
creation of impactful ads and campaign assets, making it a key part of our marketing team.
Responsibilities
- Campaign Strategy: Develop and execute data-backed ad strategies with a focus on
Facebook Ads Manager.
- Creative Production: Collaborate with the design and video editing teams to produce
scroll-stopping ads, with some hands-on involvement in copywriting and basic video
editing.
- Copywriting and Content: Write compelling ad copies that convey the brand message
effectively and prompt user engagement.
- Trend Analysis: Stay updated on industry trends, new ad formats, and creative
techniques.
- Performance Analysis: Regularly analyze ad performance data, adjust strategies, and
optimize creatives to meet campaign KPIs.
Qualifications
- Proven experience with Facebook Ads Manager and performance-driven creatives.
- Strong understanding of video production, editing basics, and ad copywriting.
- Ability to analyze performance metrics and adapt creatives accordingly.
- Demonstrated ability to innovate, stay on top of trends, and think strategically.
- A keen sense for detail, quality, and brand consistency.
This role is for someone who is adaptable, eager to experiment, and thrives in a fast-paced
creative environment.
