Design and Create Visual Content: Develop eye-catching graphics, images, and animations for various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and YouTube.
Social Media Page Maintenance: Regularly update and manage social media pages to ensure consistent branding and engagement.
Creative Campaign Ideas: Collaborate with the marketing team to generate fresh, innovative ideas and concepts for social media posts, campaigns, and ads.
Video Content Creation: Assist in creating short-form video content for Reels, Stories, and other formats.
Brand Consistency: Ensure all graphics and designs adhere to brand guidelines and maintain a cohesive look across all platforms.
Trend Monitoring: Stay updated on the latest social media trends, tools, and technologies to create relevant and timely content.
Performance Tracking: Work closely with the digital marketing team to analyze the performance of social media content and optimize designs based on insights.
Content Scheduling: Assist with planning and scheduling content using social media management tools.
Collaborate with Other Teams: Work closely with copywriters, marketing, and product teams to ensure visuals complement the overall messaging.
Qualifications:
Experience: 2+ years of experience in graphic design, especially for social media platforms.
Technical Skills: Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and other design tools.
Video Editing: Basic knowledge of video editing software like Adobe Premiere Pro or Final Cut Pro.
Creativity: A strong portfolio showcasing creative work, including social media graphics and campaigns.
Understanding of Social Media: Familiarity with social media algorithms, audience behaviors, and platform-specific best practices.
Attention to Detail: Strong eye for detail and an ability to maintain high-quality output under tight deadlines.
Communication Skills: Strong verbal and written communication skills.
Problem Solving: Ability to work independently and solve design challenges with creative solutions.
Team Player: Ability to collaborate with cross-functional teams and contribute to a positive work environment.
