We are looking for a Creative Brand Manager to join our team and enrich our marketing operations including demand generation, sales enablement, communications, social media, digital marketing, email marketing, and brand development.
Our ideal candidate has experience leading a team of highly creative people to produce superior creative content to support our marketing and thought leadership strategies. Our ideal candidate has experience with managing tight deadlines and changing priorities.
Objectives of this Role:
- Lead and review the work of our diverse creative team for all web, print, and digital marketing collateral.
- Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology.
- Collaborate with the other teams in developing supporting collateral for marketing plans, analyzing results, and identifying opportunities.
- Collaborate with other teams to support internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies.
- Create integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print to meeting deliverables and timelines.
- Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
- Analyze brand tracking, market trends, consumer needs, and the competitor landscape
- Meet budget requirements by forecasting and managing expenses
Responsibilities:
- Supervise a cross-functional team of graphic designers, copywriters, social-media experts, videographers, and project managers in the strategic development of messaging and deliverables
- Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production team
- Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
- Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences
- Oversee the presentation of final concepts, and obtain approvals for deliverables
- Maintain Corporate brand guidelines and ensure all work is within these standards
Skills and Qualifications :
- Bachelor s degree in marketing, design, or related field
- Ten years of relevant experience, with seven or more years as a creative director in an agency or corporate setting
- Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print
- Experience in creating marketing/advertising campaigns from developing the vision and messaging platform to overseeing production on time and within budget
- Experience as a copywriter, graphic designer, or production artist
- Experience in project management, with a focus on creative direction
- Excellent written and verbal communication skills in English
- Ability to communicate effectively with diverse creative team members
