Corporate Marketing Manager

A Corporate Marketing Manager in the automobile industry has a multifaceted role that involves overseeing and strategizing various aspects of marketing to promote and enhance the company's brand and products. Here's a breakdown of the key responsibilities and functions:

• Strategic Planning and Development:

Market Analysis: Conduct in-depth research to understand market trends, customer needs, and competitive landscape.

• Strategic Planning: Develop and implement marketing strategies aligned with the company's objectives and target markets.

Brand Management: Maintain and enhance the company's brand image through consistent messaging and positioning.

• Campaign Management:

Marketing Campaigns: Plan, execute, and oversee marketing campaigns, including digital, print, and media advertising.

Promotion Strategies: Design promotional activities, events, and sponsorships to boost brand visibility and engagement.Budget Management: Allocate and manage the marketing budget, ensuring cost-effective spending and maximum ROI.

• Product Launch and Management:

Product Positioning: Work with product development teams to position new vehicles in the market effectively.

• Launch Plans: Develop and execute launch strategies for new models, including marketing materials, press releases, and launch events.

Lifecycle Management: Monitor product performance and adjust marketing strategies as needed throughout the product lifecycle.

• Customer Engagement and Relationship Management:

Customer Insights: Analyze customer feedback and preferences to tailor marketing efforts and improve customer satisfaction.

CRM Strategies: Develop and implement Customer Relationship Management (CRM) strategies to foster loyalty and retention.Community Engagement: Engage with automotive communities and forums to enhance brand reputation and customer relationships.

• Cross-Functional Collaboration:

Sales Coordination: Work closely with the sales team to align marketing strategies with sales goals and support lead generation.

• Agency Management: Collaborate with external agencies, vendors, and partners to execute marketing initiatives and campaigns.

Internal Communication: Coordinate with other departments (e.g., R&D, finance) to ensure cohesive and integrated marketing efforts.

• Analytics and Reporting:

Performance Metrics: Monitor and analyze marketing performance metrics to evaluate the effectiveness of campaigns and strategies.

Reporting: Provide regular reports and updates to senior management on marketing activities, results, and ROI.Optimization: Use data-driven insights to refine and optimize marketing tactics and strategies.

• Innovation and Trends:

Market Trends: Stay updated on industry trends, technological advancements, and competitor activities.

• Innovation: Explore and adopt innovative marketing techniques and technologies to stay ahead in the competitive landscape.

• Regulatory Compliance:

Industry Regulations: Ensure all marketing materials and activities comply with industry regulations and standards.

The role requires a blend of strategic thinking, creativity, analytical skills, and the ability to work collaboratively with various teams. An understanding of the automobile industry's unique dynamics and customer preferences is crucial for success in this position.

Job Type: Full-time

Pay: 30,

• 00 - 60,000.00 per month
  
  Jadwal:
• Day shift

Tunjangan:

• Health insurance

Provident Fund
Upah Tambahan:

• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• Client Management: 2 years (Preferred)

total work: 2 years (Preferred)

• Marketing: 2 years (Preferred)

Work Location: In person

Application Deadline: 05/08/2024
Expected Start Date: 10/08/2024