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Job Summary
The Brand and Creative Agency team is part of the Marketing COE in Bangalore. This team produces primarily print and some digital collateral for our 145+ brand partners. The Sr. Copywriter contributes to the success of marketing initiatives for our cardmembers on behalf of our partner brands. This role requires a versatile writer who can shift gears quickly to create smart copy for a range of marketing communications tactics. This role will create savvy direct-to-consumer marketing material that are attention-grabbing and action oriented. Supporting Cardmember work, you'll work closely with the internal creative team and be responsible for learning the tone and voice for each specific brand partner. This role will also support internal communication and Bangalore site initiatives. The role requires working with autonomy to create original content, strong writing and editing skills, and a keen eye for proofreading. The Senior Copywriter will work fluidly with senior executives and proactively ask the right kind of questions that lead to great copy.
Essential Job Functions
- Copywriting - Copy creation of Cardmember digital and print materials such as: Launch materials, credit limit increases, benefits reminders, spend and get campaigns, and reissue campaigns. Collaborate with Graphic Designers to develop concepts and ultimately fulfill each project objective. Act as proofreader, as needed, to review copy for clarity, spelling, grammar and punctuation. Should be familiar with writing for call-to-action focused direct marketing and promotion campaigns.
- Team Development - Support the entire team and its growth and development. Collaborate with other team members effectively. Support meetings with presentation materials as needed. Demonstrates foundational knowledge of credit card operations, banking, financial, loyalty rewards, retail, and credit card regulations while working with the business.
- Project Management - Strong knowledge of key terms related to credit card programs. Attention to detail and accuracy. Able to synthesize information from multiple sources to craft clear and concise communications. Utilize interpersonal skills. Negotiation skills in order to gain trust, achieve business objectives and work directly with a broad group of team members. Ability to multi-task. Ability to meet expectations on-time, on-budget, and error-free delivery. Applies knowledge of Microsoft Office tools such as Word, Excel, PowerPoint, and Teams to execute daily work.
Reports to: Director or above
Working Conditions/ Physical Requirements: Normal office environment.
Direct Reports: N/A
Minimum Qualifications
- Bachelor's degree in English, Journalism, Marketing, Communications, Business Administration
- Five to eight years experience developing copy and content, idea generation for communication projects and campaigns.
Preferred Qualifications
- Five or more years professional work experience in a marketing or communications-related field or equivalent field. Experience with various writing styles for internal and external communications (e.g., newsletters, brochures, collateral, direct marketing, digital, etc.) with high volume, complex projects with multiple components. Experience working in the financial sector a plus.
Other Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.
About Bread Financial
At Bread Financial, you'll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We've been consistently recognized as a best place to work nationally and in many markets and we're proud to promote an environment where you feel appreciated, accepted, valued, and fulfilledboth personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread FinancialTM is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive suite of payment solutions that includes private label and co-brand credit cards and Bread Pay buy now, pay later products. Bread Financial also offers direct-to-consumer products that give customers more access, choice and freedom through its branded Bread CashbackTM American Express Credit Card and Bread SavingsTM products.
Headquartered in Columbus, Ohio, Bread Financial is powered by its approximately 7,000 global associates and is committed to sustainable business practices.
- All job offers are contingent upon successful completion of credit and background checks.
- Bread Financial is an Equal Opportunity Employer.
Job Family
Marketing
Job Type
Regular
