Copywriter

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Employer: Tonic Worldwide

Position: Copywriter

Years of Experience: 1-3 Years

Community Location: Bangalore

Employment Type: Full-Time

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Company Overview (https://mckinleyrice.com/)

McKinley Rice is not just a company; it's a dynamic community, the next evolutionary step in the world of professional development. Spiritually, we're a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence.

Redrob by McKinley Rice: The Next Frontier in Professional Development

Propelled by a substantial 4-million-dollar pre-seed investment from top venture capitalists in Korea, Redrob emerges as McKinley Rice's latest venture, marking a new chapter in its expansion. Proudly introducing Redroba groundbreaking AI platformwe're set to redefine professional development.

Going beyond traditional academic measures, Redrob embodies our commitment to nurturing talents and bridging the gap between industry demands and professionals aspirations. Fueled by our funded growth, we're poised to revolutionize recruitment and assessments, ensuring candidates are not just academically proficient but also industry-ready.

Redrob is the cornerstone of our vision to catalyze the formation of A-grade teams for organizations. Through seamless recruitment processes, we aim to be the indispensable right hand, facilitating the creation of high-caliber teams that surpass industry standards.

Know Tonic Worldwide (https://www.tonicworldwide.com/)

In this age of automated conversations, we noticed that the human touch had sneaked out while no one was looking. Everyone has the Siris, Bots and the AI. What they don't have is a naturally intuitive and personal connection with their customers; a coupling that could turn technology & creatives on their head. We've taken the leap of faith and of distances to build a highly personalized & nuanced approach to the brands we work with, renewed with a global perspective.

Opening global offices isn't just about crossing geographical boundaries for us. It brings with it a cross pollination of cultures, ideas and perspectives. Our endeavor is to bring a mix of trend spotting and cultural insights unique to your brand and audience.

That's exactly why we are committing our imaginations to a humans before boundaries approach. We believe that if you look carefully enough, you'll find a great idea in just about everything. This is Tonic 2.0 - Where, like a shot of yellow in a ray of light, we see things anew.

People make us what we are.

It is about delivering satisfaction, and not business results. A thought that turns technology & creatives on their head. Making people experience what you set out to achieve enhancement and elevation of the human spirit.

How to become a part of Tonic Worldwide and enjoy the benefits:

Step 1: Fill in the application form and register via RedRob.

Step 2: Clear the interview process.

Step 3: Be a part of the team at Tonic Worldwide!

EXPERIENCE

Duties you'll be entrusted with:

• Ability to understand brand briefs, tonality and communication structure of the brand.
• Adaptive and willing to leverage the opportunity of writing copy for various categories, markets and audiences.
• Craft effective copy for various platforms.
• Obsessed with grammar and proofreading.
• Be an important part of Tonic's collaborative culture and work with cross functional teams.
• Present ideas to clients clearly and effectively.
• Stay abreast with the current industry trends.
• Most importantly, love the craft and advertising.

Expectations from you:

Qualifications

• Bachelor's degree or equivalent experience in Advertising
• Excellent written and verbal communication skills
• Highly organized with excellent attention to detail
• Should have 1-2 years of experience working with an agency in the past.