Job Title: Copywriter
Compensation: Higher Than Industry Standards
Location: Remote Position
Duration: Full-Time
Industry: Dog Supplement Brand
Note: Needs to be a dog parent (Compulsory)
About K9 Vitality:
At K9 Vitality, our mission is to be more than just a dog supplement brand; we aim to be a trusted companion in every dog's wellness journey. We offer premium-quality supplements made from natural, human-grade ingredients and strive to create a community of informed and empowered pet parents through education and compassionate support.
Role Overview:
As a Direct Response Copywriter, you'll craft high-converting copy that speaks to dog parents and resonates with our target audience. You'll be responsible for developing compelling messaging across various channels, including Facebook/Google Ads, email campaigns, blog posts, landing pages, product descriptions, and more.
If you're obsessed with understanding what makes people click and you're passionate about dogs, this is the perfect role for you!
Key Responsibilities:
- Develop high-converting copy for Facebook/Google Ads, emailers, websites, blogs, and more that grabs attention and drives action.
- Become a subject matter expert in dog health, nutrition, training, and behavior to write insightful, value-driven content.
- Conduct in-depth research to produce useful and well-articulated content that resonates with pet parents.
- Collaborate closely with the marketing and product teams to ensure copy aligns with brand messaging and business goals.
- Test and optimize copy for conversion, continuously improving content based on performance data.
- Ensure consistency of voice, tone, and messaging across all touchpoints.
- Stay updated on direct response copywriting trends and best practices to continuously sharpen your skills.
Requirements:
- Experience: Minimum 2-3 years of direct response copywriting experience, ideally in the D2C/eCommerce space.
- Copywriting Skills: Proven experience writing for Facebook/Google Ads, email marketing, landing pages, blogs, and other digital marketing channels.
- Passion for Dogs: You are a dog parent and have a deep interest in everything related to dogs.
- Research Ability: Ability to research complex topics (dog health, nutrition, behavior) and translate them into clear, engaging, and actionable content.
- Understanding of D2C Marketing: Familiarity with key metrics like CTR, conversion rates, ROAS, etc., and how to write copy that drives these KPIs.
- Detail-Oriented: Strong attention to detail with excellent grammar, spelling, and editing skills.
- Adaptability: Ability to adapt writing style to different formats (short-form for ads, long-form for blogs).
- Team Collaboration: Comfortable working remotely and collaborating with cross-functional teams through tools like Slack, Asana, etc.
What We Offer:
- Flexible working hours tailored to your lifestyle.
- A supportive and passionate team environment.
- Opportunity to work with a leading D2C brand in the pet industry.
- Job security and room for growth within the company.
- 25% discount on internal products.
- Paid courses and digital content to help you upskill.
Hiring Process:
- First Round: Shortlisting of applicants on LinkedIn
- Second Round: A 30-45 minute assignment
- Third Round: Interview with the Founder
If you're a dog-loving copywriter ready to make an impact, apply today!
