Key Responsibilities:
- Write engaging and persuasive copy for WhatsApp and Email marketing campaigns.
- Write clear, concise, and impactful messages that resonate with our audience.
- Utilize effective keywords to optimize copy for maximum engagement and conversion.
- Analyze performance metrics of written copy to identify areas of improvement.
- Proofread all written materials to ensure accuracy and consistency, preventing any incorrect communication.
- Iterate quickly on copy based on performance data to enhance engagement and retention rates.
Requirements:
- Proven experience in writing copy for WhatsApp and Email marketing for D2C brands
- Ability to explain products and their features concisely.
- Excellent analytical skills to assess the effectiveness of copy and make data-driven improvements.
- Ability to work in a fast-paced environment and iterate quickly on copy based on feedback and performance metrics.
- Strong understanding of keyword optimization and SEO principles.
- Exceptional written and verbal communication skills.
- Attention to detail and a strong commitment to delivering error-free copy.
Key Performance Indicators (KPIs):
- Open Rates: Track and improve the open rates of WhatsApp and Email marketing campaigns.
- Click-Through Rates (CTR): Measure the effectiveness of copy in driving clicks and engagement.
- Conversion Rates: Assess how well the copy drives desired actions such as sign-ups, purchases, or other conversions.
- Engagement Rates: Monitor customer engagement metrics such as replies, forwards, and social shares.
- Retention Rates: Evaluate the impact of copy on customer retention and loyalty.
- A/B Testing Success: Implement and analyze A/B tests to continually refine and improve copy performance.
- Response Time: Ability to iterate and update copy quickly based on performance data and feedback.
- Feedback Quality: Gather and utilize feedback from the marketing team and customers to enhance copy effectiveness.
- Accuracy and Consistency: Ensure all communications are error-free and accurately represent the brand and message.
