Copywriter

Roles and Responsibilities of a Copywriter:

Content Creation: Write clear, engaging, and persuasive copy for various platforms, including

websites, blogs, social media, email newsletters, and advertisements.

Brand Voice Development: Maintain and enhance the brand's voice and messaging

consistency across all content.

Collaboration: Work closely with marketing, design, and product teams to align copy with

overall marketing strategies and creative concepts.

Research: Conduct thorough research to understand target audiences, industry trends, and

competitor messaging.

Editing and Proofreading: Edit and proofread copy to ensure clarity, accuracy, and adherence

to brand guidelines and grammar rules.

Content Strategy: Assist in developing and maintaining a content calendar to ensure timely

delivery of materials.

Performance Analysis: Analyze the effectiveness of content and campaigns, using insights to

refine strategies and improve engagement.

SEO Integration: Implement SEO best practices in writing to enhance online visibility and

search rankings.

Adaptability: Adjust writing style and tone based on different platforms and audience needs.

Feedback Incorporation: Respond to feedback and make revisions as needed to meet project

goals.

Writing Advertising Copy: Creating engaging headlines, taglines, and body text for ads across

various media.

Content Creation: Developing content for websites, blogs, and social media that informs and

entertains while driving conversions.

Brand Messaging: Ensuring consistent brand voice and messaging across all platforms.

Email Campaigns: Writing persuasive emails that encourage recipients to take action, such as

making a purchase or signing up for a service.

SEO Optimization: Incorporating keywords and phrases to improve search engine rankings

and increase online visibility.

Research: Understanding the target audience and market trends to tailor messages effectively.

Qualifications:

Education:

Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.

Experience:

Proven experience as a copywriter or similar role, preferably in a marketing or advertising environment (2+ years recommended).

Portfolio showcasing a range of writing styles and projects.

Skills:

Exceptional writing, editing, and proofreading skills with a keen eye for detail.

Strong understanding of SEO principles and digital marketing strategies.

Ability to adapt writing style to different audiences and mediums.

Proficiency in using content management systems (CMS) and basic HTML is a plus.

Excellent organizational and time management skills.

Personal Attributes:

Creative thinker with the ability to generate innovative ideas.

Strong interpersonal skills and the ability to work collaboratively in a team.

Self-motivated, with a strong sense of ownership and accountability.

Job Types: Full-time, Permanent

Pay: 20,000.00 - 35,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Overtime pay

Experience:

• total work: 2 years (Preferred)

Work Location: In person