Research industry-related topics and identify gaps in our contentWrite original copy for ads and social networksPrepare and publish articles that describe our company and productsEdit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters)Use SEO practices to optimize articles and increase visibilityLiaise with Designers to enrich text with visual aids, like images and chartsShape language and tone used in sales emails, banners and brochuresCreate and oversee reports on content (e.g. weekly or monthly)Interview clients, industry experts and internal teamsMonitor metrics related to our content, like web traffic and conversion ratesEnsure all content is up-to-date
Requirements And Skills
Proven work experience as a Senior Copywriter, Product Copywriter or similar rolePortfolio of published articlesExcellent writing and editing skills, with a keen eye for detailHands-on experience with Content Management Systems (e.g. WordPress)An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)Solid time-management skillsBasic keyword search knowledgeBSc in Marketing, Communications, Journalism or relevant field
