Copywriter

Job Title: Copywriter

Location: Thane, Mumbai

Department: Marketing

Reports To: Marketing Manager

Company Overview: Britts Imperial Group is dedicated to providing exceptional educational opportunities and fostering a vibrant academic community. We are committed to innovation, excellence in teaching, and the holistic development of our students.

Position Overview: We are seeking a talented and creative Copywriter to join our dynamic Marketing team. The ideal candidate will be responsible for producing engaging, high-quality content that resonates with our target audience, supports our brand objectives, and drives enrollment and engagement. This role requires a keen understanding of higher education, exceptional writing skills, and the ability to collaborate effectively with various stakeholders.

Key Responsibilities:

Content Creation: Write compelling, clear, and persuasive copy for a variety of marketing materials, including websites, email campaigns, social media, brochures, newsletters, advertisements, and other promotional materials.

Campaign Development: Collaborate with the Marketing team to develop and execute content strategies and campaigns that align with the company's goals and target audience.

Brand Voice: Maintain and refine the company's brand voice and ensure consistency across all written communications.

Research: Conduct thorough research to understand the higher education landscape, target audience, and competitive environment to create relevant and impactful content.

SEO Optimization: Implement SEO best practices to enhance the visibility and searchability of online content.

Editing and Proofreading: Review and edit content for accuracy, grammar, style, and tone, ensuring all materials meet high-quality standards.

Collaboration: Work closely with designers, marketing managers, and other team members to ensure cohesive and effective marketing efforts.

Performance Tracking: Monitor and analyze the performance of content and campaigns, using insights to improve future efforts.

Qualifications:

Education: Bachelor's degree in English, Communications, Marketing, Journalism, or a related field. Experience: Minimum of 3 years of professional copywriting experience, preferably in the higher education sector or a related field.

Skills:

- Exceptional writing, editing, and proofreading skills.

- Strong understanding of marketing principles and strategies.

- Proficiency in SEO and digital marketing best practices.

- Ability to write for various platforms and audiences.

- Excellent research skills and attention to detail.

- Creative thinking and problem-solving abilities.

- Strong interpersonal and communication skills.

- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Tools: Proficiency with content management systems (CMS), social media platforms, and marketing tools such as Google Analytics, and email marketing software.

Application Process: To apply, please submit your resume, a cover letter detailing your relevant experience, and a portfolio of your work demonstrating your copywriting skills and range.