About the company:
We are a budding home decor startup, yet a leading one in the D2C space.
Two years ago, with a small team of 3 people from Indore, we launched our game-changing self-watering planters. We believed then, as we do now, that home decor should be both beautiful and hassle-free.
Our self-watering plants with planters were an instant hit. Customers loved the idea of watering their plants just once a week. It has made plant parenting a breeze. And with their continued support, we have become known for delivering top-notch products that combine style and function seamlessly.
Our goal is to shake up the home decor industry by offering innovative solutions. We promise quick delivery of live plants, stunning design, premium quality, and easy plant care.
Join us as we pave the way for a new era in home decor!!
To know more visit:
www.kyari.co
Key Responsibilities:
Develop and Implement CRO Strategies:
- Create and execute comprehensive CRO plans to improve website conversion rates.
- Conduct A/B testing to optimize various site elements.
- Implement data-driven changes to enhance user experience and increase sales.
Analyze User Behavior:
- Use tools like Google Analytics, Hotjar, and heatmaps to analyze user interactions.
- Identify drop-off points and areas for improvement in the customer journey.
Optimize Online Store:
- Collaborate with the design and development teams to ensure the online store is user-friendly and visually appealing.
- Enhance product pages, checkout processes, and overall site navigation for better user experience.
- Implement strategies to reduce cart abandonment and improve average order value.
Monitor and Report:
- Track and report on key performance indicators (KPIs) and metrics related to the online store.
- Provide regular updates and insights to senior management on the performance of the online store.
- Continuously monitor industry trends and best practices to stay ahead of the competition.
Backlog Management:
- Work with inhouse developers and external agencies to deliver product features and launch new products on time.
- Manage backlog and prioritize tasks for spring planning.
Qualifications:
- 4+ years of experience in CRO for D2C brands, specifically focused on online stores.
- Strong understanding of UX/UI principles and e-commerce best practices.
- Proficiency in analytics and testing tools such as Google Analytics, Hotjar, Optimizely, etc.
- Excellent analytical and problem-solving skills with a data-driven mindset.
- Strong communication and project management abilities.
- Ability to work in a fast-paced, collaborative environment.
