Content Creation: Produce high-quality, engaging content for various platforms, including websites, blogs, social media, email newsletters, whitepapers, case studies, and more. Content should be related to construction management, production control, and best practices in construction planning, and aligned with brand voice and objectives.
Research: Conduct thorough research on industry trends, technological advancements, and other relevant topics to generate ideas and insights for content creation.
Content Planning: Collaborate within internal teams (marketing, sales, product development) to develop content calendars, plan content strategies, and prioritize topics based on audience interests and marketing goals.
Editing and Proofreading: Review and edit content to ensure accuracy, clarity, coherence, and adherence to brand guidelines. Proofread content for grammar, punctuation, and spelling errors before publication.
SEO Optimisation: Implement SEO best practices to optimize content for search engines and improve visibility and organic traffic to VisiLean's online platforms.
Content Distribution: Coordinate with the marketing team to distribute content across various channels and platforms, including social media, email campaigns, partner websites, and industry publications.
Content Performance Analysis: Monitor and analyze the performance of content using relevant metrics and analytics tools. Identify opportunities for improvement and optimization based on audience engagement, conversion rates, and other key performance indicators.
Qualifications
Bachelor's degree in English, Construction Technology, Civil Engineering, Communication, Marketing, or a related field (or equivalent experience).
Minimum 2-3 years of experience in writing content for the construction industry or related to the SaaS audience.
Strong understanding of construction terminology, concepts, and workflows.
Excellent research and writing skills with the ability to create clear, concise, and engaging content.
Creative thinking and problem-solving abilities with a passion for storytelling and communication.
Proven ability to meet deadlines and manage multiple projects simultaneously.
Experience with SEO best practices is a plus.
Experience with social media marketing is a plus.
Proficiency in content management systems (CMS) is a plus.
