Content Writer

Job Title - Content Writer(s)

Shift schedule - 1 PM - 10 PM IST

Office Location - Kharadi, Pune 411014

Educational Background in Mass Media, Journalism, or Marketing & Advertising or related

We are seeking a skilled and creative Content Writer to produce high-quality, engaging, and well-researched content focused on technology and business-to-business communication. The ideal candidate will have a strong understanding of tech trends (AI, IoT, Big Data, FinTech, etc.) and the ability to translate complex topics into clear, impactful content that drives thought leadership and supports business growth in the B2B Industry.

The content writer should know the US English format to write blogs that connect with our ideal readers. Having experience working for a publishing media company and understanding the nuances of journalistic writing is a great plus.

Responsibilities:

Write content for various formats, including news, blogs, newsletters, infographics, whitepapers, case studies, eBooks, reports, and marketing copies tailored to our B2B and tech audience.

Conduct thorough research on industry-related topics to create original and informative content.

Collaborate with the editorial and marketing teams to ensure content aligns with company goals, target audience needs, and SEO strategies.

Develop content that establishes the company as a thought leader in tech and B2B sectors, including in-depth analyses and industry insights.

Interview internal and external experts to gather accurate insights and data for content development.

Incorporate SEO best practices, including keyword research and on-page optimization, to increase content visibility and organic traffic.

Monitor emerging technologies and business trends to ensure the relevance and timeliness of content.

Review content for accuracy, clarity, grammar, and style before publication to maintain high editorial standards.

Requirements:

Minimum 2 years of experience in content writing, preferably in the B2B or tech sectors.

Portfolio showcasing content in tech and business sectors.

Strong writing and editing skills with a proven ability to simplify complex technical concepts for a broad audience.

Experience with SEO guidelines & best practices, including keyword research & optimization.

Understanding of current technology trends, digital transformation, and the B2B landscape.

Excellent organizational skills with the ability to manage multiple deadlines and priorities.

Ability to ensure accuracy and maintain editorial consistency across all written materials.

Familiarity with content management systems (CMS), such as WordPress.