Company Description
Prescribed is a comprehensive digital platform that connects with multiple stakeholders to streamline healthcare services and enhance the patient experience. People at Prescribed represent all dimensions of human difference. Everyone is treated and feels like a full member of the larger community, and can thrive. Being a startup, Prescribed opens opportunities to utilize diverse skills. We emphasize on internal mobility to enable employees with transferable skills in gaining department specific exposure based on their learning ability and mindset. Our mission is to revolutionize the healthcare industry by leveraging technology and innovation.
Role Description
This is a full-time hybrid role for a Content Writer at Prescribed. The Content Writer will be responsible for web content writing, content strategy development, research, writing, proofreading, and creative content creation. The role is primarily located in Hyderabad with flexibility for some remote work.
What will you do:
- Collaborate with internal partners to interpret project briefs and develop relevant concepts into content.
- Collaborate with product teams to understand the user needs, pain points and gain creators to clearly articulate our value proposition for maximum marketing impact.
- Collaborate closely with marketing, design, and content teams to outline ideas and define content goals.
- Collaborate with project management, sales, and communications teams to develop compelling content that resonates with our B2C target audience from technical end-users, key decision makers, internal sales, channel partners and media.
- Translate complex technical information into clear, concise, and engaging content for various assets such as white papers, application notes, social media, success stories and more.
- Create content that addresses higher-level topics such as sustainability and digitalization, reflecting the companyâs commitment to these important themes.
- Ensure all content aligns with brand guidelines and meets the companyâs high standards for quality and accuracy.
- Defining content strategy and brand voice together with the founders
What will you need:
- Bachelor's or Master's degree in English, Journalism, Communications, or related field
- You have 2+ years experience as a content writer or similar role
- Writing beautiful copy for our newsletters, offers, and product updates
- Creating new messaging concepts that motivate users to stay engaged with Prescribed
- Has the ability to easily create and convey a message, a story, to the target consumer
- Keep up with the changes in consumer trends by continually adapting content
- Ensure that all products are proofed and ready for delivery or posting
- Develop and create follow-up strategies in the digital environment
- Correct and edit content before publishing
- Work with stakeholders to come up with ideas for content, as well as content strategies
- Creative thinkers who enjoy crafting engaging and impactful content.
- Conduct thorough research on industry trends, target audience preferences, and competitor strategies to inform content creation and strategy
- Adapt tone and style of writing to suit different platforms, audiences, and marketing objectives
- Participating in the creation of speeches and accompanying presentations for the company spokespeople
Benefits
- Be part of a dynamic startup where your voice is heard, and your contributions have a direct impact.
- Shape the future of our organization as one of our early team members, with ample opportunities for growth.
- Professional and personal development with individually tailored training measures
- Corporate wellness programs to ensure work life balance
