Content Writer

About Policybazaar.com

As India's largest insurance broker, Policybazaar is committed to making insurance accessible and understandable for every Indian. Since 2008, we have been at the forefront of transforming the insurance sector by providing transparent, efficient, and unbiased solutions tailored to the diverse needs of over 80.5 million registered users. With a dominant market share of over 93% in the digital insurance aggregator space and annual premium collection exceeding 15,000 crore in FY24, we have established ourselves as a trusted name in insurance and financial protection. Our platform facilitates millions of insurance inquiries annually and features a wide range of products from over 50 insurance partners, covering health, life, motor, and corporate insurance solutions. To date, we have issued over 44.3 million policies and played a crucial role in protecting 9 million families against death, disease, and disability. Our 24x7 online support, combined with on-ground assistance from over 6,000 insurance advisors, ensures a seamless experience for our customers. With an average customer rating of 4.4 stars and more than 23 million app downloads, we are dedicated to fulfilling the Insurance Regulatory and Development Authority of India's (IRDAI) vision of Har Family Hogi Insured by 2047. Whether it's policy issuance, claim settlement, or simply understanding your insurance needs better, we are here to help. Join us on our mission to make insurance simple, accessible, and effective for all. Group Companies Paisabazaar.com, Docprime, QuickFixCars, Policybazaar.ae, Zphin

Companies Paisabazaar.com, Docprime, QuickFixCars, Policybazaar.ae, Zphin

Visit policybazaar.com to know more about us.

Content Writer: Job Description

We are looking for a candidate with a great flair for writing, a command of the English language, and impeccable communication skills. This person will support the Life Insurance Content team in article writing, SEO page content, social media copywriting, and video scripts, among others. The role will focus on content marketing covering products like Term Insurance, Life Insurance, LIC, and other insurance products.

Key Responsibilities:

Writing clear, compelling SEO content on insurance products (life insurance, term insurance, etc.)

Doing in-depth research to understand consumers and creating original, insightful content pieces

Collaborating with SEO, product, and business teams to write content that resonates with the company's goals and mission

Working on social media copies, infographics, and video scripts as per requirements

Coming up with creative ideas that help the content team achieve its goals

Experience & Skills:

The candidate should have good command over the English language

Should have the ability to write content with clarity and grammatical accuracy

Should have a clear understanding of how SEO content works

Should be able to use SEO tools like GSC, Google Analytics, Semrush, etc.

Should be good at quickly learning how insurance products work

Should have excellent verbal and written communication skills

Should be able to use creativity to create interesting copies and content

Should have at least 2 to 3 years of experience in content writing (Insurance/Fintech/BFSI industries would be preferred)

Qualification:

Graduate or Postgraduate (Mass Comm & English preferred); Insurance & BFSI industry experience preferred.

Our Recent Awards

Over the years, Policybazaar.com has won over 50 awards for its innovative business model, marketing efforts and customer centricity at various forums. Following are some of the prominent ones.

We Are An Equal Opportunity Employer

At Policybazaar.com, you will be immersed in an exceptional work environment. You will be surrounded by colleagues who are committed to helping each other grow. If you're looking to make an impact, Policybazaar's the place for you.