Company Overview:
At Plassey Technologies, we specialize in delivering innovative digital marketing solutions that drive growth and engagement for our clients. Our dynamic team of experts is committed to crafting compelling strategies that resonate with audiences across various digital platforms.
Position Overview:
We are seeking a creative and skilled Content Writer to join our team. The ideal candidate will be passionate about storytelling, adept at creating engaging content across multiple formats, and capable of adapting their writing style to suit different audiences and platforms.
Responsibilities:
- Researching and understanding client objectives and target audiences to develop relevant and compelling content strategies.
- Creating high-quality content for websites, blogs, social media, email campaigns, advertisements, and other digital marketing channels.
- Collaborating with the digital marketing team to brainstorm and develop creative concepts for campaigns.
- Conducting thorough research on industry-related topics and trends to ensure content accuracy and relevance.
- Optimizing content for SEO best practices to improve organic search rankings.
- Proofreading and editing content to ensure clarity, consistency, accuracy, and adherence to brand guidelines.
- Monitoring content performance and leveraging analytics to refine strategies and improve engagement metrics.
- Staying updated on digital marketing trends, best practices, and emerging technologies.
Qualifications:
- Proven work experience as a Content Writer, Copywriter, or similar role in a digital marketing or advertising agency.
- Excellent writing, editing, and proofreading skills with a strong attention to detail.
- Demonstrated ability to create engaging and persuasive content that aligns with brand voice and objectives.
- Solid understanding of SEO principles and keyword research tools.
- Proficiency in content management systems (CMS) and familiarity with digital marketing tools and software.
- Strong organizational and time-management skills with the ability to manage multiple projects and deadlines.
