Responsibilities
- Writing regular articles and generating relevant topics
- Writing internal press releases geared to the national and industry press and research-based articles and blogs on relevant industry topics as assigned
- Developing and executing content marketing strategies
- Writing white papers, research papers, ebooks, infographics, and customer success stories
- Work closely with Sales Team, Customer Service Team, and Partnership Team to develop and deliver desired content tools
- Creating web-ready content for our website, including call-to-action statements, headlines, page titles, and meta descriptions
- Doing research on various topics to create the best quality content
- Maintain a consistent voice that reflects the company's core values, but that can be adapted to different targeted verticals
- Actively participate in brainstorming sessions surrounding marketing & lead generation
- Develop tools and guidelines to help ensure consistency across all marketing communications
- Learning new SEO techniques to incorporate them into content
- Track, understand and optimize content marketing metrics
Requirements
- Excellent verbal and written communication skills
- 0-3 years of experience with Content writing.
- Able to create/edit a range of documents, correcting any grammatical, typographical, or composition errors
- Expertise in taking and incorporating feedback to work
- Understanding of marketing concepts
- A technical knack for SaaS products
- Must have strong organizational skills and attention to detail
- Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously with a sense of urgency
- Ability to quickly adjust priorities to respond to pressing demands
- Familiarity with search engine optimization and best practices for website content development
- Excellent computer skills
- Bachelor's degree
Skills: blogs,organizational skills,technical writing,editing,creative content creation,content marketing,content writing,search engine optimization (seo),communication,saas products,computer skills,marketing concepts,research,writing,seo
