Job Description
Job Overview. We are seeking a talented and versatile Content Writer & Marketing Analyst to join our dynamic team. In this role, you will create compelling written content that helps our clients achieve their goals and analyze marketing data to optimize our strategies. You will collaborate closely with our editorial and marketing teams to develop content strategies, write engaging and SEO-friendly content, and provide actionable insights based on consumer behavior and market trends
Key Responsibilities. Content Creation:. Produce high-quality content for websites, blogs, social media, email campaigns, and print materials
Work with the marketing and design teams to ensure content aligns with the company's brand tone and goals
Research, write, proofread, and edit content to ensure accuracy and consistency
Optimize content for SEO to drive traffic and improve search rankings
Manage content calendars and deadlines to ensure timely delivery of projects
Stay up-to-date with industry trends and best practices to continuously enhance the company's content strategy
Collaborate with cross-functional teams to ideate and develop new product ranges, and creatively conceptualize and propose compelling brand names that resonate with target audiences
Marketing Analysis. Research consumer behavior and explore market trends and opportunities
Analyze sales funnels and customer intent to identify areas for improvement
Measure ROI of online and offline advertising campaigns
Report on marketing KPIs such as leads, conversion rates, website traffic, and social media engagement
Track email campaign metrics (delivery, open, click-through rates) and suggest improvements
Monitor budget distribution and performance of paid ad campaigns
Conduct competitive research and analyze benchmarking data
Recommend website and campaign optimizations based on data analysis
Research and implement marketing tools to support promotional projects (e.g., automation software, social media scheduling)
Collaborate with sales and marketing teams to identify opportunities for new client acquisition
Provide actionable market and customer insights to address key strategic questions. Qualifications:. Proven experience as a content writer, copywriter, or similar role
Strong understanding of SEO principles and best practices
Experience with PPC campaigns and analyzing marketing data
Excellent writing, proofreading, and editing skills
Familiarity with content management systems (CMS) and digital marketing tools
Ability to analyze data and provide actionable insights
Strong organizational skills and the ability to manage multiple projects and deadlines
Excellent communication and collaboration skills
Knowledge of industry trends and ability to stay current with new developments
Craft and execute comprehensive brand marketing strategies that align with company goals, ensuring consistent messaging across all content and marketing channels to enhance brand visibility, recognition, and loyalty
Drive out-of-the-box initiatives for marketing collaterals. Qualifications. Proven experience as a content writer, copywriter, or similar role
Strong understanding of SEO principles and best practices
Experience with PPC campaigns and analyzing marketing data
Excellent writing, proofreading, and editing skills
Familiarity with content management systems (CMS) and digital marketing tools
Ability to analyze data and provide actionable insights
Strong organizational skills and the ability to manage multiple projects and deadlines
Excellent communication and collaboration skills
Knowledge of industry trends and ability to stay current with new developments
Benefits. Competitive salary and benefits package
Opportunity to work with a dynamic and innovative team
Professional development and growth opportunities
Flexible work environment
If you are passionate about creating impactful content and have a knack for analyzing marketing data, we would love to hear from you. Apply today to join our team and help us drive success for our clients
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