We are seeking a talented and experienced Content Writer and Strategist to join our team. In this role, you will be responsible for creating engaging and informative content for social media platforms and blogs, as well as collaborating directly with our clients to meet their content needs.
Responsibilities
- Develop and execute content strategies that align with the company's goals and target audience.
- Create high-quality, well-researched, and engaging blog posts, articles, and social media content related to client's products, and services.
- Collaborate with clients to understand their content requirements, goals, and preferences.
- Work closely with the marketing team to ensure consistency in brand voice, messaging, and style across all platforms.
- Research industry trends, competitors, and relevant topics to produce fresh and insightful content.
- Optimize content for SEO to enhance online visibility and reach a wider audience.
- Manage content calendar, scheduling, and publication of content across various platforms.
- Monitor social media channels, respond to comments, and engage with the audience to foster a sense of community.
- Analyze content performance using analytics tools and adjust strategies as needed to achieve better results.
- Stay up-to-date with the latest content marketing trends and techniques.
Requirements
- Minimum of 3 years of professional experience in content writing and social media management.
- Strong writing and editing skills with excellent attention to detail and grammar.
- Proven experience in crafting content for blogs and various social media platforms.
- Familiarity with material handling industry concepts, terminology, and trends is a plus.
- Proficiency in SEO best practices and content optimization techniques.
- Ability to work independently and as part of a team, managing multiple projects and deadlines.
- Excellent communication and interpersonal skills to effectively collaborate with clients and internal teams.
- Proficiency in using content management systems (CMS), social media scheduling tools, and analytics platforms.
- A portfolio of previous writing and content projects is highly desirable.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
