Strategy & Planning
Calendar and content planning on a monthly basis.
Tracking and reporting on performance of content - and drawing insights from the same
for content strategy.
Cross team functionalities: Working closely with other teams to find ways to synergize
content across channels.
Keeping abreast with industry trends.
Tracking the YouTube universe, trending videos, reaching out to key YouTubers in the
beauty and entertainment space to execute projects for Nykaa TV.
Planning concepts that meet performance, growth & brand building targets, would
include video and other ancillary assets in larger campaigns.
Video Creation
Operationalising video creation at scale
Conceptualization and end to end creative development for Video storytelling
Finding and Liaising with different Production houses, teams and agencies to create
innovative content.
Coordinating with and supervising the production team from start to finish.
Liaise with the team to manage execution of all creatives (metadata + posts, banners,
thumbnails + smaller cuts/edits) and collaborate with internal teams for campaign
release.
Brand And Product Selections And Sourcing
- Working with internal teams to select the right brands and products that best
fulfill the consumer and brand objectives.
- Sourcing products for videos in coordination with the brand and warehouse
teams.
Pre-production duties
- Planning a shoot + shoot flow
- Conceptualizing, Referencing and chalking out treatments.
- Script Structure + Writing
- Creative Direction on set
- Executing Creatives (for Thumbnail etc) on set.
- Reviewing and working on video edits.
Executing Remote Video Projects With Influencers
- Brainstorming relevant content ideas, around trends and tentpole events.
- Selection of relevant influencer to match the topic and drive views and
engagement to the YouTube channel
- Reaching out to influencers, negotiating and locking cost
- Briefing the influencers in detail with script, shoot guidelines and references for
setup, lighting, camera, styling, HMU to get the best output.
- Remote direction of influencers self-shooting the videos
- Setting timelines for deliveries of the remote shoots
- Working on edits with the influencers and in-house editors for timely release of
the video projects.
