Job Description
Produce well-researched content for publication online and in print
Organize writing schedules to complete drafts of content or finished projects within
deadlines
Utilize industry best practices and familiarity with the organization's mission to
inspire ideas and content
Communicate and cooperate with a Marketing team, including an account
managers, website designers, SEO Executives and Ecommerce Managers
Follow an editorial calendar, collaborating with other members of the content
production team to ensure timely delivery of materials
Develop related content for multiple platforms, such as websites, email marketing,
product descriptions, videos, blogs, Captions, Content for SEO, Ecommerce
Platforms etc.
Monitor and analyse the performance of key performance indicators (KPIs) to offer
suggestions for improvement
Use search engine optimization (SEO) strategies in writing to maximize the online
visibility of a website in search results
