Content Writer

About 1702 Digital:

1702 Digital is one of the fastest-growing full service Digital Marketing Companies in India.

It was founded by a team of investment bankers and capital markets lawyers. 1702 hand-picked the best marketing brains in the industry, got them under one roof, and built a team that passionately innovates and punches above its weight every day.

Why are we one of the fastest growing agency

Within 7 years of our existence, companies like Adani Wilmar Limited, IDFC First, Narsee Monjee, Airtel, Smaaash Entertainment, Harper Collins, Adlabs Imagicaa, MasterCard, Edelweiss Tokio Life insurance, Pavers England, Marico, Bajaj Finserv, Cipla, Welingkar Institute of Management, Tata Chemicals, The Learning Curve, Odisha Government, Beyond Dreams, Mahindra Sanyo, Aon Hewitt, ACC, Dalmia, Rocksport, Camlin to name a few, work with us us for their digital first marketing strategies and execution.

We have exclusive verticals for branding, strategy, art direction, SEO, technology development, media planning, performance marketing and analytics.

Designation: Content Writer

Key Mandatory Skills

1. Excellent written and spoken English
2. Immaculate grammar and research skills
3. Knowledge of the digital marketing industry overall
4. Basic knowledge of email automation tools
5. Basic Knowledge of SEO and how it impacts long form content

Additional Skills:

1. Basic knowledge of WordPress
2. Knows Copywriting over and above the required long form content writing
3. Prolific reader of publications from the Big 4s, business dailies et al.
4. Understanding of world and Indian economy
5. Can understand graphs, pies, bar charts and other statistical representations with ease
6. Understanding of macro factors that affect businesses

What will be your Key Result Areas

• Research heavily into businesses and sectors of the clients on board of 1702
• Writing press releases, media quotes and authored articles on behalf of various PoCs
• Strategize daily, weekly, monthly long form content for clients
• Understand the SEO positioning of various clients along with the SEO managers and devises content methodologies to embitter SERP rankings
• Write content for Quora, newsletters, emailers and for website for clients
• Do sector specific case studies, white papers and other content formats with the help of our in-house design and motion graphics team if and when required
• Continuously update the website content and other properties of 1702
• Work in tandem with the Operations and Marketing teams as and when required