KEY RESPONSIBITILES:
- Manage the sound-scape of the station through appropriate creative and marketing interventions to Increase or Maintain the listenership
- Acts as an interface between Programming & sales team, thereby supporting the sales team by providing creative inputs in order to increase the overall ad spends by clients
- Build brand Mirchi by ideating fresh programming initiatives on air campaigns, programming led on-ground events & new properties to ensure brand differentiation & thus increase brand recall at station level
- Invest time in local RJs to grow & develop them as local celebrities
- Through strong networking, must focus on identifying the best of local talent and ensure to bring the creative minds from the market on board with Mirchi
- Build radio as a category for both listeners & advertisers
- People Management
- Identifying the right talent and investing time in developing them by frequent feedback on their performance
- Monitor, Coach and mentor team members on a regular basis
- Development of Jocks as per guidelines
- Must have an eye to spot the local talent to fill up vacancies locally
TECHNICAL SKILLS & QUALIFICATION REQUIRED:
- Graduation / Post Graduation (Any specialisation) with 8 -12 years of relevant experience
- Experience in digital content conceptualisation
- Strong branding focus
- Must be well-read in variety of areas and must keep up with the latest events in the city / cluster / country
- Must know to read, write & speak Tamil
PERSONAL ATTRIBUTES:
- Excellent communication skills
- Good interpersonal skills
- People management
