Content Strategist

Key Responsibilities and Results Areas

1. Social Media:

- post content for all our schools across social media platforms such as Instagram, Facebook, YouTube and LinkedIn

- maintain grid consistency

- create and manage a social media calendar

- post about school USP, pedagogy, events, student achievements, parent testimonials etc

- post about themes such as #ThrowbackThursday, #FunFriday, #MondayMotivation etc.

- post about days of significance and festivals

- post real-time stories on social media during key events

2. Website:

- take complete responsibility for the content on our websites

- regularly update the blogs section

- regularly update the events section

- coordinate with the website vendor/agency for posting the content and acquiring website analytics reports

3. Collaterals & Internal Branding

- responsible for the content and messaging on brochures, leaflets, wall branding, etc in our schools

4. Campaign Communication

- responsible for strategizing and executing the content on SMS,Whatsapp & Email marketing campaigns to leads in our admission funnel

- responsible for strategizing content on outdoor media such as hoardings, bus shelters, leaflets etc

- should adept in brevity in all communication

5. Persona mapping

- be actively involved in understanding our target audience and create a repository of various personas

- use these personas to reverse engineer the content across various platforms

6. Competitor Analysis

- be actively involved in monitoring and analysing the content strategies used by competitors

7. Growth strategies

- be proactive in exploring new content-driven growth strategies

8. Reporting

- Create periodic reports of your work and present to team leader/management

9. Photoshoots

- coordinate and guide photographers for photoshoots of our events and schools

10.Internal Communication

- responsible for various internal communication requirement within the organization

11. Ad-hoc projects

- While all aspects of the role have been mentioned above, do note that a marketing job is dynamic in nature and the candidate should be quick to adapt to new changes.

What would it be like to be in your shoes

1. Regular meetings with the school team (principals, coordinators, teachers etc.) to understand their content related requirements

2. Regular meetings with the design team (graphic designer and video designers) to give a tangible form to your ideas

3. Coordination with the social media manager to regularly update the content across different platforms

4. Coordination with the website vendor to regularly update the events, testimonials, news and blog section

5. Regular meetings with the admission and marketing team to understand our admission cycle and target audience

Desired Behavioural Traits :

1. Proactive

2. Great communicator

3. Leading by example

4. Comfortable in uncertain environments

5. Receptive to feedback

6. Team player

Our websites and social media handles

https://kanakiaschools.org/social-media/

https://rbkei.org/social-media/

https://kanakiakids.org/social-media/