Overview
We are seeking a talented and driven Content Strategist to join our dynamic team and contribute to the development and success of our AI-enhanced influencer marketing tool, Hypothesis. The ideal candidate is a creative thinker, adept at crafting compelling content, and possesses a deep understanding of influencer marketing trends and strategies.
You will oversee content requirements and create content strategy roadmap and deliverables. You will ensure execution of the strategy by providing recommendations, concepts, governance, quality checklists and writing style guides. You will conceptualize content ideas with a vision to become the knowledge hub for the influencer marketing industry.
Key Responsibilities
- Create engaging and informative content that showcases the benefits and features of our product.
- Develop a range of content types, including website copy, blog posts, whitepapers, case studies, social media content, and more.
- Collaborate with the marketing team to align content with the overall brand voice, messaging, and marketing objectives.
- Craft content that resonates with target audiences, addresses pain points, and highlights the unique selling points of our platform.
- Conceptualize creatives and copy for product marketing campaigns to drive compelling market entry, lead generation and penetration as per current marketing objectives.
- Stay up-to-date with the latest trends, best practices, and developments in the influencer marketing industry.
- Develop a deep understanding of the influencer marketing industry to provide valuable insights and recommendations for content direction and strategy.
- Incorporate SEO best practices into content creation to ensure maximum visibility and discoverability of our resources.
Qualifications:
- Minimum 4 years of proven experience as a Content Strategist, Copywriter, or similar role in the tech or marketing industry.
- Strong portfolio showcasing diverse content types and styles.
- In-depth knowledge of influencer marketing trends, strategies, and best practices.
- Exceptional writing, editing, and proofreading skills, with an impeccable eye for detail.
- Proficiency in SEO principles and content optimization.
- Experience collaborating with cross-functional teams and managing multiple projects simultaneously.
- Analytical mindset with the ability to derive insights from data and make data-driven content decisions.
- Familiarity with AI and marketing technology concepts is a plus.
