2-3 yrs experience | Bangalore
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Description:
We are looking for a Content Strategist to join our team. The ideal candidate will be responsible for developing and executing a comprehensive content strategy to drive brand awareness, engagement, and lead generation. This role will focus on creating high-quality, targeted content for various channels, including social media, blogs, SEO, and personal branding. Key skills needed here are copywriting, SEO knowledge, & Social media algorithms.
Role & Responsibilities:
- Develop and publish ICP (Ideal Customer Profile) focused social media posts across LinkedIn, Instagram, Youtube etc
- Engage with the target audience on social media platforms to build brand presence.
- Write and publish design-focused blogs per month.
- Create blogs & website content targeting specific geographies to enhance regional reach.
- Optimize the website keyword strategy.
- Work on enhancing personal branding visibility & presence of leadership team
- Ensure consistent and professional representation across all personal branding platforms.
- Research and prepare submissions for relevant awards.
- Identify and secure opportunities for design conferences, podcast appearances, and speaking engagements.
- Create and streamline content for podcasts to engage and inform the target audience.
- Plan and execute Google Ads and LinkedIn Ads campaigns to support content distribution and lead generation.
- Excel in copywriting for social media, website copy, & copywriting for other digital platforms
- Drive impact created by Marketing function on overall lead generation, branding, social media reach & more.
Requirements
Must have Skills:
- 2-3 years of experience in content strategy, preferably within the design or tech industry.
- Proven track record of developing and executing successful content strategies.
- Strong understanding of SEO, social media marketing, and digital advertising.
- Excellent copywriting, editing, and communication skills.
- Ability to manage multiple projects and meet tight deadlines.
- Experience with content management systems (CMS) and analytics tools.
- Creative thinker with a passion for storytelling and innovation.
