A leading International school in Bangalore is looking for a Content Strategist / Digital Storyteller to join their team ASAP!
Job Summary:
We are seeking a skilled Content Strategist/Digital Storyteller to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing website and social media strategies to increase brand awareness, improve marketing efforts, and increase school admissions. The content strategist/digital storyteller will work closely with the marketing team, content creators, and designers to ensure all content creation and distribution align with our brand identity and marketing objectives. The role will involve targeting content output to a defined audience, in keeping with the values and outcomes of the school in particular, and academic achievements in general. In accordance with this, the storyteller will over time develop a unique, uniform brand voice for the schools online presence that resonates with parents, teachers, and students alike. This is a great opportunity for someone with natural storytelling abilities.
Responsibilities:
- Craft and execute a social media storytelling plan that aligns with the organisations marketing goals.
- Research and identify trending topics and conversations that resonate with the school and target audience.
- Produce engaging and original content in various formats, including text, images, graphics, creatives, videos, and live streams.
- Establish and maintain a consistent brand voice and personality across the website and all social media channels.
- Schedule and publish content according to a detailed content calendar.
- Monitor and analyse social media metrics and track key performance indicators (KPIs) to evaluate the success of storytelling campaigns.
- Manage social media communications, including responding to comments and messages in a timely manner.
- Stay informed about the latest social media/online community trends and best practices.
- Collaborate with other marketing team members to ensure a unified brand message.
- Possess strong camera skills to capture high-quality photos and videos during various school events and activities.
- Create compelling videos and visuals that effectively highlight school events, activities, and achievements.
- Plan and execute social media campaigns in alignment with the schools academic calendar.
- Create engaging and high-quality content for social media platforms, including written, graphic, and video content.
- Identify and engage with influencers and alumni groups. Plan and maintain a content bank for evergreen content that can be repurposed as needed.
Requirements:
- Proven work experience as a content strategist or similar role (at least 2-3 years).
- Expertise in multiple social media platforms and management tools.
- Excellent knowledge of social media analytics and reporting.
- Strong written and verbal communication skills.
- Experience in content creation and a creative mindset.
- Ability to adapt to and work effectively in a dynamic environment.
- Bachelors degree in Marketing, Communications, English, Journalism, Media, or a related field (preferred).
- Certification in Social Media Marketing or Digital Marketing (preferred).
Skills:
- Strategic thinking and planning abilities.
- Strong analytical skills and data-driven thinking.
- Storytelling abilities: identifying storytelling and distribution potential by platform.
- Creative mindset with an eye for detail.
- Excellent multitasking and time-management skills.
- Strong interpersonal and collaboration skills.
- Problem-solving skills and a proactive attitude.
- Familiarity with SEO and digital marketing concepts.
- Familiarity with content creation apps.
Job Type: Full-time
Pay: 50,000.00 - 60,000.00 per month
Schedule:
Application Question(s):
- Are you currently in Bangalore
- How many years of experience do you have as a content strategist or in similar role
- Do you have experience working on social media platforms and management tools
- Have you completed bachelors degree in marketing, Communications, English, Journalism, Media, or a related field If yes, which
- Do you have experience in content creation
- What is your current and expected salary
- Are you willing to join immediately If not, by when
Work Location: In person
