Job Description
What will you do in this role:. Create high-quality original marketing content(blogs, white-papers, guides, e-books, case studies) for target personas and market segments. Contribute to the inbound marketing pipeline and leverage content marketing to influence the same. Play a pivotal role in building and implementing the content quality governance framework and marketing playbooks. Collaborate with the design team to create visual design experiences that can aid the content marketing initiatives. Implement the best practices for content creation from the SEO standpoint. Own content distribution from strategy to execution for all the content marketing initiatives. Measure, analyse and optimise the content to maximise the influence of content marketing initiatives on the pipeline. Work with the social media, performance, and email marketing channels to extend copywriting support.
What will help you succeed in this role:. 2-4 years of content marketing experience in B2B SaaS/technology organisation. Ability to understand complex technical subjects and break them down to basics for the readers. Prior experience in copywriting for email, performance, or social media marketing campaigns. Strong motivation to collaborate and synergise with marketing, sales, customer success, and product teams on content marketing initiatives. Bias for action, frugality and customer obsession. Show more Show less
