Content Specialist

Job Title: Executive/Sr. Executive - Content Writer - Marketing

Location: Gurgaon

Job Summary: We are seeking a talented and creative Content Writer to join our marketing team. The ideal candidate will have 2 to 3 years of experience in content creation and copywriting, preferably with a background in a reputable MNC or creative agency. The role involves creating compelling content for various platforms including social media, websites, blogs, and articles. The candidate should possess excellent storytelling skills and have a creative mindset to produce engaging and effective marketing content.

Key Responsibilities:

• Develop and write marketing copy for various platforms such as social media, websites, blogs, and articles.
• Craft compelling and engaging content that aligns with our brand voice and marketing goals.
• Collaborate with the marketing team to create content strategies and campaigns.
• Ensure all content is SEO-friendly and optimized for digital platforms.
• Research industry-related topics and incorporate relevant information into content.
• Edit and proofread content to ensure high quality and accuracy.
• Stay up-to-date with industry trends and best practices in content creation and digital marketing.

Skills and Qualifications:

• Proven experience in marketing copywriting and content writing.
• Strong storytelling skills with the ability to create engaging and persuasive content.
• Creative thinker with the ability to generate innovative ideas for content.
• Basic knowledge of digital marketing principles and best practices.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Attention to detail and strong organizational skills.

Experience: 2 to 3 years of experience as a content writer, preferably in a reputable organization or agency.

Education: Master's in Media and Mass Communication or similar education, Bachelor's in English (Hons) or related field.