As a Content Specialist, you will be responsible for creating engaging and informative content that showcases the value and capabilities of MicroStation. You will produce product videos, social media posts, and other digital assets that highlight the features and benefits of MicroStation as a CAD solution for infrastructure projects. You will also collaborate with product managers, marketing teams, and subject matter experts to ensure the accuracy and relevance of your content.
- Create and execute a content strategy for MicroStation that aligns with the overall product and marketing objectives.
- Produce high-quality video and written content that showcases the features, workflows, and use cases of MicroStation for various infrastructure domains and disciplines.
- Update the MicroStation product pages, blogs, social media accounts, and other online channels with relevant and engaging content.
- Collaborate with product managers, marketing teams, and subject matter experts to ensure the accuracy and consistency of the content across different platforms and formats.
- Define, monitor, analyze and report on the performance and impact of the content using analytics tools and feedback mechanisms.
- Research and stay updated on the latest trends, best practices, and customer needs in the CAD industry.
