Research relevant industry experts, competitors, target audience & usersBrainstorm new creative approaches to influencer campaigns
Write, edit, and publish compelling content for various social networks
Optimizing social media posts (language, tone, and message) based on our target audience s behaviors Select visually appealing images and videos to complement the text
Respond to questions and comments on our social media pages in a timely and accurate manner
Coordinate with internal teams to create advertising posts for events, open roles, and product releases
Create content plans for Instagram, LinkedIn, Facebook, and YouTube videos based on the latest trend reports
Proven work experience as a Social Media Copywriter or a similar role Hands-on experience using various social media platforms, including Instagram, LinkedIn, Facebook, YouTube
Solid knowledge of SEO and keyword research Familiarity with online paid advertising
Ability to deliver creative web content (text, image, and video)
Excellent communication skills
Online & offline content development and management
Writing and Editing Collating and presenting articles/ papers/ publications/ press releases/ online content
Planning the editorial calendar and content proposition
Performing exhaustive research to gain in-depth information
Performing extensive research and analysis
Creating specifications and appropriate content
Strategizing content pillars and sub pillars
Planning the editorial calendar and content proposition
Monitoring news trends from print and broadcast media on a daily basis
Skills And Experience:
Bachelor s or Master s degree in communications, journalism, or a related field, as well as several years of experience in media relations or public relations
Minimum 4 years experience in a communications or journalism role
Excellent writing skills with the ability to write in different styles and voices
An understanding of the Media and Digital platforms