Content Marketing Manager- SEO

About MoEngage

MoEngage is an intelligent customer engagement platform, built for customer-obsessed marketers and product owners. We enable hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle.

Fortune 500 brands and Enterprises across 35 countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first brands such as Flipkart, Ola, OYO and Bigbasket use MoEngage to orchestrate their cross-channel campaigns and engage efficiently with their customers sending 50 billion messages to 500 million consumers every month!

Our vision is to build the world's most trusted customer engagement platform for the mobile-first world.

We promise to care about your customers as much as you do. And that justifies our top ratings for service and support in Gartner Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports. We have also been recognized as one of the 25 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm based on the employee feedback on Glassdoor where employees reported the highest levels of satisfaction at work during the first six months of the pandemic.

Job Purpose:
As a Senior SEO Content Writer, you will play a critical role in driving our content marketing strategy by producing high-quality, SEO-optimized content. You will also help consolidate existing content to prevent keyword cannibalization and improve overall search rankings. Your focus will be on creating engaging content that adheres to the latest SEO best practices and appeals to a US-based audience.

Key Responsibilities:

• Produce creative, engaging, SEO-friendly blog articles and website content to drive organic traffic.

• Identify and resolve keyword cannibalization by consolidating existing content.

• Work closely with the SEO team to implement on-page and off-page strategies.

• Monitor keyword and content performance using tools like SEMRush, Ahrefs, and Google Search Console.

• Provide SEO reporting and insights using GA4 and other analytics tools.

• Collaborate with cross-functional teams via project management tools like Asana and Airtable.

• Ensure content is optimized for search engines while maintaining a high level of readability and value.

• Turn around multiple articles per week while maintaining quality and consistently meeting deadlines.

Requirements:

• Minimum of 5 years of professional writing experience with expertise in American English.

• Must possess a growth mindset and an interest in learning and understanding trends in America and in our space.

• Strong understanding of SEO best practices, including keyword research and on-page optimization.

• Experience with GA4, Google Search Console, SEMRush, Ahrefs, and other SEO tools.

• Familiarity with WordPress and digital publishing tools.

• Proficiency with project management software like Asana and Airtable.

• Excellent communication skills and the ability to work independently in a remote environment.

• Work in EST time zone.

• Proven experience working in a similar SEO-focused writing role.

• Fast and efficient writing skills, able to handle tight deadlines and multiple projects.