ELO House, a leading provider of extended stay rentals, is seeking a creative and passionate Web Content Marketing Specialist to join our growing team. In this role, you will be responsible for developing content and executing a content marketing strategy that attracts property owners and drives brand awareness for ELO House.
Responsibilities:
- Develop and implement a comprehensive content marketing strategy aligned with ELO House's business goals and target audience.
- Conduct in-depth research to understand the needs and pain points of residential property owners considering extended stays.
- Create high-quality, informative, and engaging content in various formats, including blog posts, articles, ebooks, white papers, infographics, and social media content.
- Focus content on the benefits of extended stays for property owners, such as increased rental income, consistent occupancy, reduced property wear and tear, and lower fees.
- Optimize content for search engines (SEO) to improve organic reach and attract qualified leads.
- Manage and collaborate with freelance writers, graphic designers, or video editors (as needed) to produce high-quality content.
- Promote content through various channels, including social media, email marketing, and paid advertising (may collaborate with the Marketing team).
- Analyze content performance metrics (website traffic, engagement, lead generation) and make data-driven decisions to improve content strategy.
- Stay up-to-date on content marketing trends and best practices.
- Develop and maintain a strong brand voice and messaging across all content platforms.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
- Minimum 2-3 years of experience in content marketing or a similar role.
- Strong writing and editing skills with a proven ability to create clear, concise, and engaging content.
- Excellent understanding of SEO best practices and content optimization techniques.
- Experience with content management systems (CMS) a plus.
- Knowledge of the real estate industry and/or extended stay market is preferred.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Excellent analytical skills with the ability to track and measure content performance.
- Strong communication and collaboration skills.
- Passion for content marketing and a creative mindset.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work in a fast-paced and growing industry.
- Be part of a creative and collaborative team.
- Make a real impact on ELO House's brand awareness and growth.
Please submit your resume and cover letter explaining why you're a perfect fit for this role. We look forward to hearing from you!
