Content Marketer

About DPDzero:

DPDzero is a Debt Collections Service Provider preferred by leading financial institutions and fintechs in India. We leverage technology, data, and risk models to help lenders collect debt at scale, with zero effort. We have partnered with over 20 lenders, serviced more than 8000 crores in debt, and managed 20 million borrowers. Our clients include banks, NBFCs, and fintechs who rely on us to scale collections across various loan products and new markets.

The opportunity

You will play a crucial role in creating content for various stages of the marketing funnelfrom driving thought leadership to decision-making. A driven Content marketer who can write content that moves people and drives curiosity towards how we solve the problem in the best way, for the Collections As A Service (CaaS) industry.

Your Responsibilities

1. Create share-worthy content across various platforms such as social media posts, articles, newsletters, website copy, case studies and sales collateral such as sales decks, brochures, e-books and industry reports.
2. Research Conduct deep dives into target audience preferences and industry trends to inform content that resonates deeply.
3. Drive brand visibility across all organic channels, mainly SEO and industry specific-mediums.
4. Collaborate with various teams, including marketing, design, product marketing and sales to ensure content consistency and effectiveness in our messaging.
5. Impact driven: Analyse content performance metrics with laser focus, using insights to continuously refine strategy and iterate content that drives effective outcomes.
6. Staying abreast of industry trends and optimum practices in content marketing, SEO, digital marketing, and applying pertinent insights to enhance our content strategy.

You have

1. 3+ yrs experience in creating moving content and storytelling. Bachelor's / Master's degree / Excellent written and oral communication skills.
2. Great copywriting skills are essential for this role.
3. Ability to understand and write for the target audience across various stages of the marketing funnel.
4. Deliver content based on the content calendar.
5. Proven work experience as a content writer preferably in SaaS, VC or in Service Companies.

Why Join DPD

1. zero:Innovative Environment: Be part of a forward-thinking team that leverages technology to transform debt collec
2. tion.Growth Opportunities: Engage in a dynamic startup environment with ample opportunities for professional gr
3. owth.Impactful Work: Contribute to scaling collections and making a significant impact in the financial se
4. ctor.Employee-Centric Culture: Join a company that values employee well-being and fosters a collaborative work environment.