Content Manager

About Company Detail:

Analytix is looking for a Senior Content Strategist to develop content that guides prospects through the customer journey and educates them on our services. The right candidate will have experience producing clear and compelling messaging and copy for customers at each stage of the marketing funnel, is able to collaborate with internal and external stakeholders to understand customer and business objectives, and has strong conceptual, presentation, and storytelling skills, coupled with a creative mind and impeccable attention to detail. This role requires a strong command of English grammar and style, as well as a desire to create processes that help non-writers easily access and implement accurate messaging. The right candidate must be passionate about writing and editing short and long form copy, proofreading, maintaining style guides, and creating evergreen contentall while supporting a consistent brand voice.

Key Responsibilities:

Partner with internal stakeholders to define, refine, and drive content strategy in support of marketing initiatives focused on our B2B services and products, understanding unique value propositions, and incorporating key messaging into content development.

Write copy for the entire marketing funnel creating engaging content across multiple channels, including web copy, ads, white papers, guides, case studies, blog posts, email copy, and social media content.

Help to manage and mentor internal teams, including content specialists, SEO, paid media, and design/development to ensure content aligns with overall campaign goals and objectives.

Own our content catalog and build out a rich content/editorial calendar that attracts qualified prospects (including blog posts, whitepapers, reports, webinars, infographics, etc.) while ensuring accuracy, freshness, searchability, and usability.

Write, proofread, and edit text at various stages of the writing process and in response to requests and feedback from various stakeholders. Establish consistent style guidelines and content standards and ensure high editorial standards are met.

Identify optimization opportunities across marketing automation and lead nurturing processes through email, content, and social channels.

Maintain analytics on content performance across platforms including engagement metrics, conversions and brand metrics to gauge impact and insights.

Stay informed about emerging trends and best practices in content marketing and B2B to continually refine strategies and approaches. Creating monthly reports containing a description of monthly activity, recommendations, and a clear summary of performance against the key performance indicators and metrics

Competencies & Skills:

Bachelor's or advanced degree in Marketing, Communications, or related field

Minimum of 5-8 years relevant work experience with content strategy, inbound. marketing, digital channels, with B2B marketing experience.

A deep understanding of how to use content strategy to move prospects into and through the marketing and sales funnel.

Consistent success creating content for complex end-to-end experiences in alignment with customer needs and business goals.

Experience with audience targeting, conversion rate optimization, AB testing.

Experience developing and implementing brand standards.

Deep knowledge of the B2B content landscape and major trends in the industry.

SEO experience. Experience with sales enablement content.

Experience working in or with growth-stage technology organizations. Analytix is proud to be an equal opportunity employer and encourages all qualified individuals to apply.

We value diversity and are committed to creating an inclusive environment for all employees