Plan and strategize content creation and integration opportunities across various platforms, including in film, in show, with partners (auto portals), influencers, website content, and e-commerce A+ content and social media handles.
Collaborate with space and brand teams to ensure content aligns with brand guidelines and marketing goals.
Develop and implement a content calendar to ensure timely delivery of content across all platforms.
Ensure all content is consistent with the brand voice, style, and tone.
Sponsorship Deployment:
Deploy all sports-related sponsorship deliverables, including cricket and motorsports, creating and supporting intellectual properties (IPs) to drive engagement and conversation around the brands.
Handle and activate sponsorship agreements, ensuring all deliverables are met and using partnerships to maximize brand exposure.
Partnership Management:
Assist in handling existing partnerships and forging new ones to drive engagement and build consideration for brands.
Regularly evaluate and report on the effectiveness of partnerships, suggesting improvements and adjustments as needed.
Influencer Strategy:
Develop the influencer plan for all brands across all platforms, including YouTube, Instagram, and auto portals.
Identify and engage with key influencers that align with brand values and marketing objectives.
Content Development:
Supervise the creation of high-quality, engaging content for various platforms, including video, blog posts, social media, and website content.
Work closely with creative teams to develop compelling visuals and multimedia content.
Ensure SEO best practices are implemented in all content to improve search engine rankings and visibility.
Coordinate with e-commerce teams to build A+ content that improves product listings and drives conversions.
Campaign Management:
Supervise deployment, including crafting briefs, creative development, deal closures, and financial administration.
Monitor and analyze the performance of influencer and content marketing campaigns.
What you will need to be successful (experience and qualifications)
Post Graduate degree in a related field
6-10 years of work experience in media, content, or social media agency.
Proven track record to devise and administer content plans at scale, including in film, in show, with partners, influencers, website content, and e-commerce A+ content.
Prior work experience with influencers and platform integrations is a plus.
Strong project management skills, with the ability to balance multiple projects simultaneously.
Excellent communication and negotiation skills.
Proficiency in using analytics tools to measure and report on campaign performance.
Comfortable working with ambiguity and short turnaround times.
Showcases strategic intent and the ability to think long term and at scale.
Creative mindset with a passion for staying ahead of industry trends and innovations.
Ability to work collaboratively with cross-functional teams and external partners.
Knowledge of SEO and content optimization techniques to increase organic reach.
Being an Auto enthusiast, understanding the ecosystem is a plus
