Content Executive

Company: 3 Folks Media

Location: Kandivali, Mumbai

Timing: 10.30am to 6.30pm

Working Days: Monday to Saturday (2nd & 4th WFH)

About 3 Folks Media: 3 Folks Media is a dynamic influencer marketing agency dedicated to

connecting brands with the most relevant influencers to create impactful marketing

campaigns. Our mission is to leverage the power of social media and influencer partnerships

to drive brand awareness, engagement, and ultimately, sales. With a focus on creativity,

authenticity, and measurable results, we strive to deliver exceptional experiences for both

our clients and influencers.

Job Description: As a Content Executive at 3 Folks Media, you will play a pivotal role in

developing and executing content strategies that align with our clients objectives and

resonate with their target audience. You will collaborate closely with our team of influencer

managers, designers, and clients to create compelling content that drives engagement and

fosters brand loyalty. From conceptualization to distribution, you will be involved in every

stage of the content creation process, ensuring consistency, quality, and effectiveness

across all channels.

Key Responsibilities:

1. Develop content strategies tailored to each clients unique brand identity, target

audience, and marketing goals.

2. Collaborate with the influencer management team to identify and onboard

influencers that align with clients brand values and campaign objectives.

3. Brainstorm creative concepts and content ideas for influencer collaborations,

branded partnerships, and social media campaigns.

4. Create engaging written, visual, and multimedia content for various platforms,

including social media, blogs, websites, and email newsletters.

5. Manage content calendars, scheduling, and publishing across multiple channels to

ensure timely delivery and optimal performance.

6. Monitor and analyse content performance metrics, providing insights and

recommendations for optimization and improvement.

7. Stay up-to-date with industry trends, social media algorithms, and emerging

platforms to inform content strategies and best practices.

8. Collaborate with designers, videographers, and other creatives to produce high-

quality multimedia content, including graphics, videos, and animations.

9. Coordinate with clients to gather feedback, incorporate revisions, and ensure

content meets their expectations and brand guidelines.

10. Cultivate relationships with influencers, content creators, and industry professionals

to expand our network and enhance collaboration opportunities.

Qualifications:

Bachelors degree in Marketing, Communications, Journalism, or a related field.

Proven experience (2+ years) in content creation, social media management, or

digital marketing, preferably in an agency or influencer marketing environment.

Strong writing and editing skills with a keen eye for detail and creativity.

Proficiency in content management systems (e.g., WordPress), social media

platforms (e.g., Instagram, TikTok, YouTube), and analytics tools (e.g., Google

Analytics, Sprout Social).

Excellent communication, collaboration, and project management skills.

Ability to multitask, prioritize tasks, and meet tight deadlines in a fast-paced

environment.

Passion for social media, influencer culture, pop-culture and digital marketing

trends.