We are seeking a skilled and experienced Content Editor & Writer with a strong background in B2C content creation. The ideal candidate will have a proven ability to write, edit, and optimize high-quality, engaging content that resonates with a consumer audience. This role requires a creative thinker with an eye for detail, excellent editing skills, and a strong understanding of B2C marketing strategies.
Key Responsibilities
- Content Creation: Develop engaging, high-quality content across multiple formats (blogs, articles, website copy, product descriptions, etc.).
- Write compelling copy tailored to B2C audiences that drives engagement and conversions.
- Conduct thorough research to ensure accuracy and relevance of content.
- Content Editing:
- Review and edit content for grammar, style, tone, and brand consistency.
- Ensure all content aligns with SEO best practices to improve organic reach.
- Collaborate with cross-functional teams to ensure content meets marketing objectives and deadlines.
- Content Strategy:
- Participate in the development and execution of the content strategy that supports B2C goals.
- Stay updated on industry trends and customer insights to create relevant, timely content.
- Ensure content is optimized for various platforms, including web, social media, and email marketing.
- Collaboration & Feedback:
- Work closely with marketing, design, and product teams to align content with branding and campaign strategies.
- Provide constructive feedback to writers and content creators to maintain quality standards.
Qualifications
- Education: Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
- Experience: Minimum 3-4 years of experience in content writing and editing, particularly in B2C settings.
- Skills:
- Strong writing, editing, and proofreading skills.
- Proven experience with B2C content strategies and customer engagement techniques.
- Familiarity with SEO, keyword research, and analytics tools (e.g., Google Analytics, SEMrush).
- Ability to manage multiple projects and meet tight deadlines.
- Excellent communication and interpersonal skills.
Preferred Qualifications
- Experience working with CMS platforms (e.g., WordPress).
- Knowledge of digital marketing and content distribution strategies.
- Understanding of social media content creation and best practices.
What We Offer
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
