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Consumer Insights & Brand Development

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  • 6 months ago
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Job Description

Urgently hiring for a leading conglomerate group company for a Consumer Insights and Brand Development Role.

Experience4-8 years

CTC- 15-25 LPA

Qualification- MBA (Full Time)

Customized insights on all the live/in-market brands e.g., product & concept development, , pricing, postlaunch assessments. Own process from brief to insight delivery include brief refinement & issue, potential tools, evaluating agencys appreciation of brief, signing off the agency selection (design, cost, timelines), own input & output quality including stakeholder communication and management.

Tracking & syndicated tools for the categories assigned .

Scan, shortlist, adapt & build new age tools which can help in building new capabilities in insighting

Manage:

Insights for all research both qualitative & quantitative and ensure dissemination of insights in most efficient and impactful manner for assigned categories

To be a custodian of knowledge of past work and current trends on the category

Experience of working on NPS is mandatory

Experience of working in Agency side + Corporate is preferred.

More Info

Industry:Other

Function:Marketing

Job Type:Permanent Job

Date Posted: 20/06/2024

Job ID: 82539939

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