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We are on the lookout for a Competitive Intelligence Associate who excels in market analysis and thrives on unearthing insights that keep us at the cutting edge. This role is crucial in maintaining our competitive advantage, understanding market shifts, and enabling our team with knowledge and tools.
RESPONSIBILITIES:
Research:
Competitive Analysis: Conduct in-depth research to map out competitors strengths and weaknesses, product offerings, market presence, and strategies.
Regularly monitor, gather, and analyze competitive intelligence, ensuring our team understands our position in the marketplace and can anticipate competitor moves.
Marketing Trends and Dynamics: Identify early signals of evolving trends and shifts in the marketing technology landscape to advise on potential opportunities and threats.
Analysis:
SWOT Analysis: Regularly perform SWOT analyses to determine our strategic position and identify opportunities for growth.
Benchmarking: Evaluate our performance against industry standards to ensure our offerings are competitive and compelling.
Win - Loss Analysis
QUALIFICATIONS:
Bachelor's in Engineering, Marketing, Business, or a related field.
Proven experience in competitive intelligence, market research, or business analysis.
Strong analytical abilities and familiarity with SWOT and benchmarking methodologies.
Excellent communication and presentation skills to articulate findings and influence strategy.
Organizational and project management skills to manage multiple tasks and stakeholders.
0-3 years experience in SAAS industry
WHAT'S IN IT FOR YOU:
A career that intersects with the cutting edge of marketing technology.
A dynamic workplace that fosters professional growth and innovation.
A competitive salary and a culture that values diversity and inclusion.
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Date Posted: 28/05/2024
Job ID: 80189309