The ideal candidate will demonstrate proficiency in written and spoken Hindi and English, with expertise in using various social media platforms, including their algorithms, features, and trends
- They should have a proven track record in developing and implementing comprehensive communication strategies, understanding legal and ethical considerations related to communication, including privacy, copyright, and intellectual property rights
- Awareness and respect for cultural differences to ensure inclusivity in communication, along with knowledge and experience in building social impact/advocacy brands, are essentia
Key Results:
- Digital communications strategy development, execution and monitoring and evaluation
- Content creation and management
- Social media management
- Campaign management - Performance marketing, SEO strategies, etc.
- Website content
- Email marketing
- Data analytics and Reporting
- Vendor management
1) Strategy and Support -
- Manage day-to-day brand communications across social media, website, and internal communication channels
- Support the development and implementation of a strategic communications plan, ensuring that communication efforts align with overall org. priorities
- Support and manage team members in developing a framework for strategic communication by helping them to write/ edit blogs/social media captions and publications and by providing feedback and guidance
- Execute and lead monthly key communication collateral to funders, network and industry peers through newsletters, updates etc.
2) Digital and Social Media -
- Support in identifying relevant communications opportunities and creating, placing, and communicating content and messages in line with the non-profit s strategic plan for the year. Developing, updating, and managing content across social media platforms on an ongoing basis.
- Thinking through, developing, and implementing important communications aspects and ensuring project activities and messages are clearly communicated to key audiences
- Formulate communication packages that cut through jargon, crystallize key messages and strategically communicate with the different audience stakeholders audiences in collaboration with other teams in the organisation
- Create engaging and informative content, including written materials, visuals, videos, and presentations, that effectively communicate Rocket Learning s work and impact
- Establish mechanisms to gather feedback and insights from tools and targeted stakeholders, using this information to improve communication and implementation
3) Events and Campaigns -
- Collaborate with central and state teams to support with events and campaigns, while always using the larger RL s messaging strategy lens as guidance
- Collaborate with other organisations and institutions to amplify the projects thought-leadership on digital platforms - webinar, co-authored articles, social media campaigns
- Conceptualise, Plan and execute communication campaigns, workshops and run performance marketing campaigns that raise RL s social capital, provide momentum for evangelizing efforts in ECCE, and helps build RL as an employer of choice
- Monitor the impact of events and campaigns, making adjustments as needed to enhance their effectiveness
Critical Success Factors:
- The ability to guide team-mates, inspire, and contribute effectively to the communications function
- Ability to condense information and translate those into action items and communication activities
- Excellent written and verbal communication skills to convey messages and priorities effectively
- Proficiency in social media platforms, performance marketing, content curation, and engagement strategies
- Familiarity with digital tools and technologies relevant to communication
- Creativity in developing engaging and informative campaigns and collateral in service of different audiences
- Strategic thinking to develop and implement a comprehensive communication strategy
- Data visualization and reporting skills to present findings effectively
- Research skills
- Ability to ensure accomplishments of quarterly deliverables and direct reports growth and success
- Willingness to travel
Required Qualifications
- Bachelor s or Master s degree in Communications, Public Relations, Journalism, Marketing, or related field.
- Minimum 4-5 years of experience in communication roles, preferably in education or social advocacy.
- Portfolio of previous work
- Excellent communication and interpersonal skills
- Proficiency in softwares: Kapwing/Adobe Premiere Pro or any video editing software, Canva, Hootsuite, Mailchimp, Google Analytics, Wordpress and Meta Ads
