Commercial Marketing Manager

Merck

Early Applicant

a month ago
Be among the first 50 applicants

Exp: 5-7 Years

Full time

Bengaluru / Bangalore, India

Job Description

Seeking a Field Marketing Specialist for leading a portfolio/Segment to plan, develop, organize and implement marketing strategies, initiatives and tactical programs to achieve business objectives for Protein and Pathway Analysis
Assesses growth opportunity and drives consensus on prioritization among stakeholders
Localizes available programs to stimulate demand
Generates leads
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Work closely with the commercial team to achieve sales and profitability targets
Brainstorm and develop ideas for creative marketing campaigns and work out strategies to penetrate assigned Portfolio/Segment
Design and execute promotion schemes for products/segments for better acceptability/increasing reach, working closely with Digital/Marcom team to ensure target results are achieved Analysing sales performance of assigned portfolio/Segment, assessing effects of promotions and providing relevant reports
Based on such analyses, recommends enhancements to promotional efforts
Work with supply chain and commercial team to manage suitable inventory levels
Define and drive proper pricing mechanisms to the market, taking competitive landscape into account
Create workflow-based sales tools, Marketing material (Flyers, protocols, sell sheet, digital apps, Product reference sheets), customer presentations, demonstration and training
Conduct training/webinars for Commercial and Channel partner team to increase the awareness and knowledge of assigned cluster
Analyse customer insights, customer trends, market analysis, competition and marketing best practices to build successful strategies Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Job RequirementsMasters in Science (any domain under Biology) is a must with 5+ years of experience
A PhD or MBA is an added advantage