Co-Founder

Company: Sway and Stride

Position: Co-founder, Sales and Marketing

Location: Thane

Type: Full Time, Co-founder equity stake

ABOUT SWAY AND STRIDE

Sway and Stride is an upcoming comfort wear brand which is on a mission to create clothing which are not only comfortable but classy at the same time. At Sway and Stride, we believe that comfort is essential and can be elevated to a premium experience. Our mission is to create clothing that is not only incredibly comfortable but also stylish and sophisticated. Whether you're at home, in the office, enjoying a casual day out, traveling, or working out, our thoughtfully designed pieces will ensure you move through your day with ease and confidence.

ROLE OVERVIEW

As a co-founder responsible for sales and marketing, you will play a crucial role in shaping the brand from the ground up. This position requires a dynamic and resourceful individual who can develop and execute early-stage marketing strategies, establish brand identity, and drive initial customer engagement. You will work closely with other co-founders to bring the brand vision to life and set the foundation for future growth.

• Market Research and Analysis:
• Conduct thorough market research to identify target audiences, market trends, and competitive landscape.
• Gather insights on customer needs and preferences to inform product development and marketing strategies.
• Brand Development:
• Collaborate in defining and refining the brand's value proposition, mission, and core messaging.
• Develop initial branding elements, including tagline, and visual identity and website.
• Digital Marketing Strategy:
• Create and implement an early-stage digital marketing plan, leveraging social media, email marketing, and content marketing to build brand awareness.
• Establish and manage social media profiles, creating engaging content to attract and retain followers.
• Customer Engagement:
• Develop strategies for building an initial customer base, including pre-launch campaigns, giveaways, and community-building activities.
• Implement feedback mechanisms to gather insights and refine marketing approaches.
• Partnerships and Collaborations:
• Identify and reach out to potential partners, influencers, and collaborators who align with the brand's vision.
• Foster relationships that can enhance brand visibility and credibility.
• Content Creation:
• Oversee the creation of compelling content that communicates the brand story and product benefits.
• Manage the development of marketing materials, including website content, blog posts, and promotional videos.

• Experience in sales and marketing. Experience in early stage startup would be a plus.
• Strong understanding of digital marketing strategies and tools.
• Ability to conduct and analyse market research to inform strategic decisions.
• Excellent communication and storytelling skills.
• Creative thinker with an entrepreneurial mindset and a passion for building brands.
• A background in the fashion industry is a plus but not required.

• Equity ownership in Sway and Stride.
• Opportunity to shape and grow an exciting new brand from the ground up.
• Creative freedom to innovate and lead marketing initiatives.

If you are a passionate marketing and sales professional excited about the opportunity to co-found and build a new brand, please send your resume and a cover letter outlining your relevant experience to - [Confidential Information]